Digital Marketing Specialist

Digital Marketing Specialist

Join Corning, one of the world's leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what's possible. With our people, we break through limitations and expectations – not once in a career, but every day. They help move our company, and the world, forward.

At Corning, there are endless possibilities for making an impact. You can help connect the unconnected, drive the future of automobiles, transform at-home entertainment, and ensure the delivery of lifesaving medicines. And so much more.

Come break through with us. As a leading developer, manufacturer, and global supplier of scientific laboratory products for 100 years, Corning's Life Sciences segment collaborates with researchers seeking new approaches to increase efficiencies, reduce costs and compress timelines in the drug discovery process. Using unique expertise in the fields of materials science, surface science, optics, biochemistry and biology, the segment provides innovative solutions that improve productivity and enable breakthrough discoveries.

Scope Of The Role

The Digital Marketing Specialist is a member of the Corning Life Sciences digital marketing team and is responsible for managing the website and email marketing programs, along with the analytics / reporting needs associated with those programs. The Digital Marketing Specialist works closely with the Leader, Digital Content Strategy and other marketing subject-matter experts to ideate, develop, design, and execute website content and email marketing materials. Success will be measured by:

• Website: lead generation and engagement metrics
• Email marketing: lead nurture, MQL generation, and engagement metrics

Responsibilities

Publish and manage digital content for Corning Life Sciences web pages on Corning.com, as well as unaffiliated brands and other partner web sites

Manage projects and routine content freshness updates with PLMs and other stakeholders to refresh and update Adobe Experience Manager (AEM) content, as well as manage a division-wide web content expiration process

Responsible for identifying web optimization opportunities and partnering with IT and vendor partners on the development, testing, and deployment of those enhancements

Subject-matter expert for AEM for Corning Life Sciences & serve as the primary trainer for all new AEM users including support in other regions of the world

Works closely with Leader, Digital Marketing Operations to develop and execute email marketing strategies, including newsletters, promotional campaigns, and nurture campaigns

Optimize email campaigns for deliverability, open rates, and click-through rates using A/B testing and data-driven insights

Troubleshoot and optimize processes within Marketing Automation platforms

Manage email lists and segment audiences to personalize content for engagement

Reports out on campaign performance on a weekly, monthly and quarterly basis with actionable insights for cross-functional teams

Act as email marketing program subject-matter expert and provide guidance to global teams to support regional email marketing efforts

Compile website and email metrics for areas of responsibility using Google Analytics (GA) and Adobe Marketo Engage

Use GA data to make recommendations for improving the website experience

Work with corporate analytics team to develop new web KPI, dashboard strategies, and reporting tools

Subject-matter expert for web & email analytics for Corning Life Sciences

Required Skills And Education

Bachelor's degree in marketing, communications, digital marketing, or related field

2+ years' experience in digital marketing (corporate experience preferred)

High proficiency with creating web content and experience with web content management systems (experience with Adobe Experience Manager a plus)

Experience with analytics dashboards (Google Analytics) and data analysis preferred

Strong skills with Email Marketing Platforms (experience with Adobe Marketo Engage a plus). Knowledgeable on email sending and testing best practices.

Experience with, and knowledge of, HTML and CSS (Responsive email coding) preferred

This position does not support immigration sponsorship.

The range for this position is $68,142.00 - $93,696.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.

A job that shapes a life. Corning offers you the total package. Your well-being is our priority. Our compensation and benefits package supports your health and wellness, financial aspirations, and career from day one. Company-wide bonuses and long-term incentives align with key business results and ensure you are rewarded when the company performs well. When Corning wins, we all win.

As part of our commitment to your financial well-being, we provide a 100% company-paid pension benefit with fixed contributions that grow throughout your career. Combined with matching contributions to your 401(k) savings plan, Corning's total contributions to your retirement accounts can reach between 7% and 12% of your pay, depending on your age and years of service.

Our health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP) to support you and your family.

Getting paid for our work is important, but feeling appreciated and recognized for those contributions motivates us much more. That's why Corning offers a recognition program to celebrate successes and reward colleagues who make exceptional contributions.

We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status. Corning is committed to providing equal employment opportunities and considers requests for reasonable accommodations in accordance with applicable laws. Individuals with disabilities or sincerely held religious beliefs may request reasonable accommodations to participate in the application or interview process, perform essential job functions, or access other benefits and privileges of employment.