Lead, Marketing Data & Insights. Job in McLean LilyLifestyle Jobs

Overview: Cvent is a leading meetings, events, and hospitality technology provider with more than 5,000+ employees and 24,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. Our culture and impact: In short, we're transforming the meetings and events industry through innovative technology that powers the human connection. Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections. AI at Cvent: Leading the Future Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we're committed to continuous learning and adaptation—AI isn't just a tool for us, it's part of our DNA. We're looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you'll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation. Throughout our interview process, you'll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you're excited to be part of a team that's leading the way in AI-powered collaboration, we'd love to meet you. Cvent's Global Demand Center manages the technology, processes and data that generate leads and demand for Cvent's suite of products. We are an internal shared services agency housing digital, email, web, and database marketing as well as full lifecycle campaign and program management and execution. We are seeking a motivated and passionate Team Lead, Marketing Data & Insights who will support the Database Marketing efforts through strategic recommendations, insights, and action plans that yield higher, and more quality, conversion. This role will help drive critical business decisions by analyzing key marketing metrics and designing reports. In This Role, You Will: Serve as a key liaison with internal teams to define requirements, scope, and timelines, ensuring the timely and accurate delivery of data and insights for projects Own the interpretation of campaign and funnel data, analyze results, and provide ongoing reports and recommendations to regional and product-focused marketing teams Report on marketing KPIs such as leads, conversion rates, marketing attribution, pipeline contribution, and marketing engagement, ensuring stakeholders have a clear and consistent view of performance Develop, maintain, and manage advanced reporting & analytics framework, dashboards, and other BI solutions Use both qualitative and quantitative methods and tools to identify areas for improvement and optimization Translate data into viable business recommendations, present findings, and actionable insights to marketing leadership and other stakeholders Promote data fluency across the organization by documenting standards and leading training sessions on marketing data, reporting, and KPI definitions Here's What You Need: 5+ years of experience working with databases, data analysis, and reporting, preferably in a B2B or SaaS marketing environment Strong proficiency in Microsoft Excel, including complex formulas, data manipulation, model building, and quality checks Comfortable presenting data and findings to stakeholders at various levels, including non-technical audiences. Experience leading projects/initiatives in a professional setting Knowledge of SQL or other enterprise-grade database systems preferred Knowledge of the implementation, measurement and optimization of marketing campaigns is required Data visualization experience in BI tools (Tableau/Sigma), Excel, PowerPoint and other related tools will be a plus Solid understanding of marketing and CRM platforms and the lead-to-opportunity cycle Self-motivated and comfortable in a fast-paced environment, with the ability to work both collaboratively and independently Strong organizational skills with the ability to prioritize and meet deadlines across multiple concurrent projects Strong attention to detail and commitment to data accuracy and consistency Physical Demands We are not able to offer sponsorship for this position #J-18808-Ljbffr United Cerebral Palsy of Georgia