3PD Marketing Director
Sun Holdings
Director, Third-Party (3PD) Marketing
Company: Sun Holdings.
Location: Dallas, TX (Corporate Headquarters)
Department: Marketing
Reports To: Chief Marketing Officer
About Sun Holdings
Sun Holdings is one of the largest multi-brand franchise operators in the United States, with over 1,600 restaurant and retail locations across multiple states, including Taco Bueno, Freebirds, Uncle Julios, Bar Louie, Burger King, Popeyes, Arby's, IHOP, Applebee's, McAlister's Deli, Papa Johns, Golden Corral, GNC, and T-Mobile.
Position Summary
Sun Holdings is seeking a Director, Third-Party (3PD) Marketing to lead the strategy, execution, and vendor relationships that drive the company's third-party delivery marketing program. This role owns the marketing and commercial side of the 3PD business — campaign strategy, ROI reporting, and vendor negotiations — while also serving as the senior subject matter expert on 3PD platform operations, from store onboarding to pricing and integration issues. The ideal candidate brings a strategic, results-driven approach to vendor partnerships along with the operational fluency to manage a complex, multi-brand delivery ecosystem.
Key Responsibilities
3PD Marketing Strategy & Vendor Relationships
- Own the strategy, creation, execution, and ROI reporting for delivery marketing campaigns across the portfolio.
- Lead vendor negotiations on cost-saving opportunities, including co-funding support, reduced rates, and reduced markups.
- Identify, evaluate, and develop new initiatives and opportunities to expand and strengthen 3PD partnerships.
- Serve as the primary relationship owner for major third-party delivery vendors, aligning marketing investment with business priorities.
- Set direction for how delivery marketing performance is measured and reported to senior leadership.
- Partner with Operations, Finance, and Marketing teams to ensure delivery promotions are executed accurately, supported operationally, and achieve targeted financial results.
3PD Platform & Operational Oversight
- Oversee new store onboarding and change-of-ownership processes across delivery platforms.
- Direct resolution of banking concerns, including fraud and accounting issues tied to delivery platforms.
- Lead evaluation of new delivery vendors and partnership opportunities.
- Oversee reconciliation portals and related delivery systems.
- Partner with IT leadership on delivery integrations and POS issues as they arise.
- Validate and approve pricing and commission structures across delivery partners.
Qualifications
- Bachelor's degree in Marketing, Business, or related field required.
- 5-7+ years of experience in marketing, with significant experience in restaurant delivery/off-premise, digital, or vendor-facing roles; multi-brand or franchise experience strongly preferred.
- Proven track record leading vendor negotiations and managing high-value commercial relationships.
- Deep familiarity with third-party delivery platforms (e.g., DoorDash, Uber Eats, Grubhub) and related reconciliation/reporting tools.
- Strong command of campaign strategy, budgeting, and ROI reporting at scale.
- Experience managing cross-functional stakeholders across IT, Operations, and Finance.
- Excellent leadership, communication, and negotiation skills, with the ability to influence senior stakeholders and external vendor partners.
- Comfortable operating at both a strategic level and a hands-on operational level when needed.
- Catering management experience is a plus.
What Sun Holdings Offers
- Opportunity to shape delivery marketing strategy across one of the largest multi-brand restaurant portfolios in the country.
- High visibility role with direct influence on vendor partnerships and marketing investment.
- Competitive salary and benefits package.
- A collaborative leadership team supporting continued growth and innovation.
Ready to get started? Apply today and join a team that’s making a big impact—one location at a time.
At Sun Holdings, we’re committed to providing a safe, efficient, and supportive environment—for our team and the guests we serve. We’re proud to be an Equal Opportunity Employer. Curious about who we are? Check us out at
Sun Holdings is one of the largest franchise organizations in the U.S., proudly supporting over 1,300 restaurant locations across 31 states. We provide franchise management services to some of America's most beloved brands, including Applebee’s, Arby's, Bar Louie, Burger King, Cantina Laredo, Freebirds, Golden Corral, IHOP, McAlister’s, Papa John’s, Popeye’s, Taco Bueno, and Uncle Julio’s.
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