Marketing Director

Job Description

JOB TITLE: Marketing Director

DEPARTMENT: Marketing

STATUS : Exempt

SUMMARY

American Leather is seeking a Marketing Director who is passionate about creating compelling brand and product marketing experiences that drive sales and elevate our brand. You are:

• A strategic product marketer who crafts engaging product stories that resonate with our sales channels: retail, hospitality, and residential trade leading to increased sales and brand awareness.
• A marketer that can create a strategic plan to communicate to our different audiences about the product and key messages that are relevant to those audiences.
• A results-driven leader who sets the pace and inspires others to exceed expectations, unafraid to roll up your sleeves and make things happen.
• Strong awareness and experience in all marketing areas including digital, print, sale collateral, partnerships, PR, events, web, etc. While not necessarily an expert in each but able to lead and challenge your in-house or out-house teams to achieve desired results.
• Transform concepts into clear, impactful marketing messages and collateral, telling product stories that resonate from use case, technical details to product design.
• Skilled in directing creative services to produce strategic marketing materials that drive action, with a keen eye for visuals and copy that tell a powerful brand story.
• Passionate about high-end furniture, home and interior design.

JOB DESCRIPTION

As the Marketing Director, you will lead an efficient marketing team in a dynamic, entrepreneurial environment where you can make a significant impact on the business and your colleagues. You will thrive in a fast-paced setting with evolving priorities and tight timelines, leveraging your ability to think critically and solve problems on the fly.

PRIMARY RESPONSIBILITIES:

• Serve as the brand guardian, owning brand management in all marketing efforts and ensuring that every initiative, communication, and assets align with and reinforces the brand's identity and values.
• Drive sales by creating and executing strategic, integrated product marketing programs that communicate clearly on our various sales channels.
  1. Develop and manage promotional calendars, pop-up events, sales and retail training, branded retail POS, national account support, pricing, packaging, labeling, marketing collateral, and print production.
  2. Analyze marketing results, adapt plans as needed, and continuously improve performance.
  3. Create product lifecycle campaigns for new and legacy products, identifying market opportunities in each channel.
• Leverage customer and industry insights, marketing trends, and best practices to develop brand and product marketing plans/collateral that effectively drive the business.
• Collaborate with Merchandising and Engineering/Product Development teams throughout the product lifecycle.
• Own the development of consistent, cohesive brand messaging across all marketing and sales literature, product lines, PR activities, sponsorships, and partnerships.
• Lead marketing communications and coordinate with cross-functional teams:
  1. Own the Public Relations sector of the brand. This includes working with partners, establishing editorial calendar/pitch schedules, as well as owning trade and shelter media relationships.
  2. Partner with HR team on internal/employee communications
  3. Execute regular cadence of sales team communications to understand market needs and equip them with the best material to sell and merchandise our products
  4. Collaborate with Digital team on ensuring digital properties best match the brand, as well as executing digital media buys.
• Plan and execute bi-annual High Point Market events, initiate targeted marketing initiatives to attract current and prospective buyers, and enhance brand awareness through strategic event management.
• Create and manage competitive tracking tool; regularly communicate to relevant teams throughout American Leather to ensure awareness of key changes within the industry.
• Own the Annual Marketing Plan and Budget, collaborating closely with brand leadership to ensure that strategic tactics effectively drive brand awareness and maximize sales growth.
• Responsible for all print management (planning/timelines, production).

KNOWLEDGE, SKILLS & EXPERIENCE:

• Results-oriented, proactive, and self-motivated with a strong drive to win.
• Exceptional problem-solving skills, with the ability to address challenges at both strategic and functional levels.
• Ability to see the big picture, assess implications, and act accordingly.
• Data-driven decision-maker with strong conceptual thinking and flawless execution.
• Proven ability to generate business-building ideas and bring them to market through integrated marketing strategies.
• Passion for product marketing and storytelling, with superb written, verbal, and editing skills.
• Leadership style that motivates and partners to achieve business goals.
• Excellent interpersonal skills, with maturity and judgment to communicate effectively with a diverse range of individuals.
• Ability to juggle multiple priorities under pressure and independently manage time and deliverables.
• High level of professional integrity, with the ability to handle sensitive issues and situations discreetly.
• Genuine passion for high-end furniture, fashion, and interior design.

MINIMUM REQUIREMENTS

• Bachelor's degree in business administration, Marketing, Communications, or related field.
• 8+ years' experience in marketing leadership role(s) in the consumer products, apparel, furniture/interior design, or retail industry.
• Minimum of 5 years creating integrated marketing campaigns with elements of digital marketing, product marketing, and internal/external communications.
• Strong data analytics skills or ability to evaluate data to make informed decisions.
• Broad functional experience in areas of strategic planning and marketing, business and market development, communications, market research, and promotions/advertising.
• 15-20% domestic travel required - at a minimum, approximately one week twice per year in support of semi-annual market tradeshow.