Manager, Marketing
SchureMed
Manager, Marketing
Join SchureMed to make a real impact in operating rooms while owning end-to-end initiatives on a small, high-trust team. Enjoy cross-functional collaboration and direct access to leadership, plus competitive benefits—medical/dental/vision, paid time off and holidays, professional development, and a SIMPLE IRA with a 100% match on the first 3%—in our collaborative onsite Abington, MA office.
About the Role
SchureMed is hiring an onsite Marketing Manager to lead strategic marketing across all facets - brand & communications, digital, product, and events/tradeshows. You will own the integrated plan, execute campaigns end-to-end, and report the metrics that drive pipeline and revenue.
Key Responsibilities
- Strategy & Planning: Build the annual, integrated marketing plan (goals, budget, calendar, KPIs) and align resources to revenue targets.
- Brand & Communications: Lead creative development; produce on-brand content across web, email, social, video, print, sales collateral, and convention materials.
- Digital Marketing: Own website, SEO/SEM, marketing automation, and analytics (GA4/Search Console); turn insights into actions that improve traffic, conversion, and CAC.
- Product Marketing: Translate features into clear positioning and messaging; create datasheets, web pages, and sales enablement; run launch plans.
- Events/Tradeshows: Plan and execute tradeshows, conferences, and webinars (logistics, vendors, pre/post campaigns, lead capture, ROI reporting).
- Performance & Reporting: Define dashboards, track funnel and sales trends, and recommend initiatives to expand market share and retention.
- Cross-Functional: Partner with Sales and Customer Service to improve lead quality, customer experience, and post-event follow-up.
- Market Intelligence: Monitor competitors and trends; surface insights to sharpen positioning and creative.
Qualifications
- Bachelor's in Marketing, Communications, Business, or equivalent experience.
- 3+ years in at least two areas: digital marketing, product marketing, events/tradeshows, or marcom.
- Excellent writing/editing, project management, and analytical skills; data-driven decision maker.
- Tools: SEO/SEM, GA4, Search Console, CRM/marketing automation, CMS; basic design tools a plus.
- Nice to have: B2B, healthcare/medical device, tradeshow/vendor management, basic HTML/CSS.
Vacancy posted 4 days ago
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