Lifecycle Marketing Manager

Job Description

Job Description

The Role

Cotton Citizen is looking for a data-driven Lifecycle Marketing Manager to report to the VP of Digital and architect our global retention strategy. You will bridge the gap between high-end L.A. luxury and performance-driven automation, working with our marketing and creative departments to turn our signature dye treatments and core essentials into high-converting digital narratives. You will manage the technical end-to-end lifecycle—leveraging deep segmentation and cross-channel automation across email and SMS—to ensure every touchpoint in our customers' inboxes and pockets feels as premium as our products while aggressively driving Lifetime Value (LTV) and brand loyalty.

This is a full-time position, on-site, five days a week.

Technical Requirements

• Klaviyo Mastery: 3+ years of experience building complex, event-based automated flows and managing sophisticated segmentation (Predictive Analytics, LTV-based cohorts).
• SMS Strategy: Proven track record in scaling SMS channels (Attentive, Postscript, or Klaviyo SMS) with a focus on acquisition (2-step opt-ins) and high-ROI flows.
• Data Literacy: Expert-level understanding of GA4 and Shopify Analytics. You should be comfortable analyzing the conversion gap between mobile and desktop and using data to drive strategy.
• E-commerce Ecosystem: Deep familiarity with the Shopify Plus environment and how it integrates with third-party tools (e.g., Searchspring).
• Testing Rigor: Experience running structured A/B and multivariate tests across subject lines, send times, and flow logic to isolate variables and drive incremental lift.

Day-to-Day Responsibilities

• Lifecycle Architecture: Build, maintain, and optimize the end-to-end automated journey (Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, and Win-back).
• Data-Driven Segmentation: Mine the Shopify database to identify high-value cohorts and deliver hyper-relevant messaging to each.
• Channel Management: Lead a collaborative planning process by pitching data-informed strategies to the Marketing team for alignment, then take full ownership of the Email and SMS calendars to execute a precise balance of brand-led product drops and "always-on" automated revenue.
• Performance Reporting: Deliver weekly and monthly reports to VP of Digital on Revenue Per Recipient (RPR), Subscriber Growth, and Customer Retention Rates.
• Friction Reduction: Continuously audit the "Path to Purchase" from email/SMS to mobile landing pages, identifying and solving UI/UX friction points to improve mobile conversion.
• Collaborative Execution: Work closely with the Marketing and Creative team to brief assets that meet the brand's aesthetic standards while remaining optimized for technical delivery and load speeds.
• List Hygiene & Deliverability: Proactively manage list health to ensure maximum reach and inbox placement, navigating the complexities of modern ISP and carrier requirements.

Core Values:

• Intellectual Curiosity: You are a 'forever student' of e-commerce, constantly testing new SMS tactics and keeping a pulse on how privacy changes (like iOS updates) affect deliverability.
• Kindness is Non-Negotiable: You lead with empathy and respect. We are a fast-moving team, and we believe that staying kind under pressure is a superpower.
• Lack of Ego: You are mission-driven, not credit-driven. You possess the humility to take feedback from other teams and the self-awareness to admit when a strategy isn't working so we can find a better one together.
• Collaborative Diplomacy: You understand that reporting to Digital while supporting Marketing requires a high degree of emotional intelligence. You are a bridge-builder who thrives on cross-functional success.

About COTTONCITIZEN:

Founded in 2012, COTTONCITIZEN is a contemporary fashion brand known for reimagining foundational wardrobe staples with premium cotton fabrics, unique wash treatments, and ever-changing color stories, all woven together through our exceptional American craftsmanship.

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