Lifecycle Marketing Manager

Job Description

Job Description

Location: Remote (must have 4-hour overlap with China timezone for effective cross-team communication) Reports to: Chief Growth Officer

工作地点： 远程办公（为实现有效的跨团队沟通，必须与中国时区有4小时的重叠） 汇报对象： 首席增长官

About Lordhair

关于Lordhair

Lordhair is the world's leading men's hair replacement brand, helping thousands of customers worldwide regain their confidence through high-quality, custom hair systems. Our customers aren't just buying a product—they're transforming how they see themselves. That means the way we communicate matters.

Lordhair是全球领先的男士补发品牌，通过高品质的定制假发系统，帮助全球数千名客户重拾自信。我们的客户购买的不仅仅是产品，更是在改变他们对自己的看法。这意味着我们的沟通方式至关重要。

The Role

角色

We're looking for a Lifecycle Marketing Manager to take full ownership of our retention engine. You'll be the architect behind how we nurture leads, convert hesitant buyers, and turn first-time customers into lifelong advocates.

我们正在寻找一位生命周期营销经理，全面负责我们的客户留存引擎。你将成为我们培育潜在客户、转化犹豫买家，并将首次购买客户转变为终身拥护者的幕后架构师。

Our email program already delivers strong results—but we know there's more on the table. Your job is to find it. You'll optimize what's working, rebuild what isn't, and expand into SMS and WhatsApp to meet customers where they are.

我们的电子邮件项目已经取得了显著成效，但我们知道还有更多潜力可挖掘。你的工作就是去发现这些潜力。你将优化现有的有效策略，重建无效的部分，并拓展到SMS和WhatsApp，以便在客户所在的地方与他们取得联系。

This isn't a role where you execute someone else's playbook. You'll build the playbook. You'll dig into cohort data, identify drop-off points, and design campaigns that actually move the needle. If you thrive on autonomy and get genuinely excited about a well-timed winback flow, we want to talk.

这不是一个执行他人既定策略的角色。你将制定策略。你要深入研究群组数据，找出流失点，并设计真正能产生效果的营销活动。如果你喜欢独立自主的工作方式，并且对适时的挽回流程由衷感到兴奋，我们希望与你交流。

What You'll Own

你将拥有的

Klaviyo will be your domain. Automations, campaigns, segmentation, deliverability—all of it. You'll develop lifecycle strategies across the full customer journey, from first touch through repeat purchase and referral. You'll build out our SMS and WhatsApp capabilities from scratch, creating a true multi-channel retention ecosystem. You'll run cohort analyses to understand customer behavior and translate insights into action. You'll collaborate with creative and product teams to develop campaigns that educate, engage, and convert.

Klaviyo将成为你的领域。自动化、活动、细分、可送达性 —— 所有这些。你将在整个客户旅程中制定生命周期策略，从首次接触到重复购买和推荐。你将从零开始构建我们的SMS和WhatsApp功能，创建一个真正的多渠道留存生态系统。你将进行群组分析，以了解客户行为，并将洞察转化为行动。你将与创意和产品团队合作，制定能够教育、吸引和转化客户的活动。

What We're Looking For

我们的招聘要求

You must have hands-on Klaviyo experience—not just familiarity, but real depth in building flows, managing lists, and troubleshooting deliverability. You should have a track record at an 8-figure e-commerce brand where you've demonstrably improved retention metrics. You need to show evidence of strategic thinking: cohort analysis, LTV optimization, churn reduction, or similar work that proves you understand the "why" behind the tactics. A bias toward action is essential—you see a gap, you fix it. You don't wait for permission.

你必须具备Klaviyo的实际操作经验 —— 不仅仅是熟悉，而是在构建流程、管理列表和解决可送达性问题方面有深入的实践。你应该在一个营收达8位数的电商品牌有工作记录，在那里你能明显改善留存指标。你需要展示出战略思维的证据：群组分析、LTV优化、降低客户流失率或类似的工作，这些能证明你理解策略背后的 “原因”。偏向行动至关重要—— 看到差距，你就去解决，而不是等待许可。

Experience in men's grooming, hair care, or adjacent categories is a strong plus. Understanding our customer's mindset will accelerate everything.

有男士美容、头发护理或相关领域的经验是一大优势。了解我们客户的心态将推动一切工作。

Why Lordhair

为什么选择Lordhair

You'll join the #1 hair system brand in the world—a lean, high-impact team where your work directly drives company growth. No layers of bureaucracy—just real problems to solve and the freedom to solve them. We're scaling internationally with operations across the US, UK, and China, and you'll play a central role in how we communicate with customers across all markets.

你将加入全球排名第一的毛发系统品牌—— 一个精简高效、影响力大的团队，在这里你的工作将直接推动公司的发展。没有层层官僚机构 —— 只有实实在在的问题需要解决，以及解决这些问题的自由。我们正在进行国际扩张，业务遍及美国、英国和中国，你将在我们与所有市场的客户沟通中发挥核心作用。

How to Apply

如何申请

Submit your CV along with a covering letter explaining why you're the right fit.

请提交您的CV及一封求职信，说明您为何是合适的人选。

If successful, here's what to expect:

如果成功，以下是你可以期待的内容：

1. CV/Resume Submission - Gain our attention, keep it specific to Lifecycle management, retention and e-commerce success.

2. 提交简历/CV - 吸引我们的注意，内容要紧扣生命周期管理、客户留存和电子商务成功。

3. Practical Task – A real scenario-based assignment to showcase your skills

4. 实践任务 – 基于真实场景的作业，用以展示你的技能

5. CGO Interview – A conversation to assess mutual fit and alignment

6. CGO面试 - 评估双方契合度和一致性的对话

7. Team Interview – Meet the core team members you'll be working with

8. 团队面试 – 与你将共事的核心团队成员见面

• Salary $40-50k depending on experience.

• 薪资40000-50000美元，依经验而定。

We are a world-class hair system brand—a lean, high-impact team where your work directly drives company growth. No layers of bureaucracy—just real problems to solve and the freedom to solve them. We're scaling internationally with operations across the US, UK, and China, and you'll play a central role in how we communicate with customers across all markets.

Company Description

We are a world-class hair system brand—a lean, high-impact team where your work directly drives company growth. No layers of bureaucracy—just real problems to solve and the freedom to solve them. We're scaling internationally with operations across the US, UK, and China, and you'll play a central role in how we communicate with customers across all markets.