Senior Manager, Influencer Marketing & Partnerships, MAC NA

Description This role is an essential part of the Consumer Engagement team, driving the strategy and execution of the North America Influencer and Communications efforts to increase brand awareness, earned media value, and desirability. This role will build meaningful and lasting relationships across influencers, beauty editors, and VIP talent. Serve as communications expert spanning across communications, PR, influencer & events. Work cross functionally with NA team including Marketing, Account Management, Field teams, Education, Retailers and the Global brand. Drives the strategy and execution of US Influencer Strategy across paid and earned to drive brand EMV and heightened ranking – manages relationships with influencers across macro to micro tiers on all social media platforms and with key agency partners Drives PR/ comms strategy for US region, ensuring consistency in secured media presence Partners with product marketing and education team to understand product messaging, leveraging insight to inform influencer/comms strategy Partners with retailers, trade marketing and promo leads to understand key launch, promotion and selling periods Liaises with Global Communications team to gain updates surrounding Global comms strategy & ideate relevant ways to execute in NA region Execution Leads briefing of agency partners Manages total communications strategy and execution: including relationships with key editors, long lead product placement and feature stories in partnership with brand's agency of record Executes influencer and product seeding campaigns in accordance with agreed upon strategy Partners with agencies to uncover and execute optimizations across influencer campaigns & comms efforts Cascades launch/execution updates with NA & global marketing teams, ensuring visibility of NA lead executions Execution of Inclusion and Diversity efforts of NA including influencer talent, earned media, brand partnerships Measurement Defines primary and secondary KPI's for all campaigns/executions Partners with agencies to curate wrap reporting for initiatives Deploy learnings to internal stakeholders (NA leadership, product marketing, education, eComm, retailer account management leads, trade marketing, etc.) and external (global partners) Leverage learnings to influence go forward strategic plans across all pillars of communications Financial Management Manages NA Influencer/PR/ investment & accompanying tracking documents Curates budget roll ups outlining various views (Year over year, quarter over quarter, etc. views) Qualifications 5-7 years of Influencer Marketing experience required Deep knowledge of Beauty Influencer space required Deep knowledge of Influencer reporting tools 5-7 years of PR experience preferred but not required Digital Marketing/Advertising experience preferred but not required Strong Presentation Skills Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners Strong MS Excel and Powerpoint skills Pay Range The anticipated base salary range for this position is $99,400.00 to $163,800.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. Benefits In addition to base salary, this position is eligible for participation in a highly competitive bonus program and share incentive plan. The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company. Equal Opportunity Employer It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact View email address on click.appcast.io. Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed. Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law. Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law. #J-18808-Ljbffr Estée Lauder Companies