Senior Vice President of Video Strategy (New York)

Overview

Senior Vice President of Video Strategy – The New York Post Group. Lead and transform the company’s video business across all platforms, defining and executing an integrated editorial and commercial video strategy that advances journalism, expands audience reach, strengthens brand influence, and drives meaningful revenue growth. Serve as the strategic business leader responsible for building a scalable, profitable video operation, partnering with advertising, brand partnerships, product, audience development, and business development teams to create new revenue streams.

Key Responsibilities

Video Vision & Strategy

• Develop and execute a comprehensive enterprise-wide video strategy aligned with company growth objectives.
• Establish a clear vision for how video supports audience acquisition, engagement, subscriptions, advertising revenue, and brand expansion.
• Identify emerging opportunities across platforms, formats, and technologies.
• Lead long‑term planning for video content, distribution, monetization, and audience development.

Editorial Video Leadership

• Oversee all video content operations, including:
  • Long‑form original programming
  • Short‑form social video
  • Breaking news video
  • Entertainment and celebrity coverage
  • Lifestyle and commerce video
  • Live streams and special event coverage
  • Video‑first journalism initiatives
• Partner with newsroom leadership to prioritize video storytelling opportunities and integrate video into daily news workflows.
• Ensure editorial integrity, journalistic standards, and brand consistency across all video content.

Social & Platform Strategy

• Lead platform‑specific video strategies for YouTube, TikTok, Instagram, Facebook, Snapchat, X, and emerging video platforms, in partnership with the Senior Director, Social Media.
• Develop audience‑first programming tailored to platform behaviors and consumption trends.
• Optimize content performance through analytics, testing, and audience insights.
• Drive subscriber, follower, and watch‑time growth across all channels.

Video Monetization & Business Growth

• Partner with commercial and revenue teams to maximize video monetization opportunities.
• Expand sponsorship, branded content, licensing, syndication, and platform revenue streams.
• Develop scalable video franchises that attract advertisers and strategic partners.
• Establish KPIs and reporting frameworks tied to revenue, engagement, and audience growth.

Team Leadership & Organizational Development

• Build and lead a high‑performing team of video producers, editors, journalists, strategists, and managers.
• Create a culture of innovation, accountability, speed, and collaboration.
• Evaluate organizational capabilities and implement structures that support future growth
• Recruit, develop, and retain top video and digital talent.

Audience & Data Analytics

• Establish a data‑driven culture across the video organization.
• Utilize audience analytics to inform content decisions, programming investments, and distribution strategies.
• Monitor industry trends, competitor performance, and platform algorithm changes.
• Develop dashboards and performance reviews to assess content effectiveness.

Reporting jointly to the CEO and Editor‑in‑Chief, the SVP of Video Strategy is a key member of the executive leadership team.

Qualifications

Experience – 12+ years of progressive leadership experience in digital media, broadcast, streaming, news, or content organizations. Proven success leading large‑scale video operations across multiple platforms. Deep understanding of news, entertainment, social media, and digital publishing ecosystems. Demonstrated experience scaling audience growth through video content. Strong track record of managing multimillion‑dollar content budgets and teams. Experience working directly with executive leadership and influencing enterprise strategy.

Preferred Experience

• Experience within a major news organization, digital publisher, streaming platform, or media company.
• Background leading both editorial and commercial video initiatives.
• Experience launching successful video franchises and original programming.
• Familiarity with AI‑enabled content workflows, production technologies, and emerging media trends.

Compensation

USD 300,000–325,000 base salary, plus annual bonus and long‑term incentives (LTI).

Location

The role will report on‑site to the Midtown office location.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. Reasonable accommodation for qualified individuals with disabilities is available in the application and interview process.