Sr Manager, Shopper Consumer Insights

Summary

Sr Manager, Shopper-Consumer Insights (M3)

The Sr Manager, Shopper-Consumer Insights (M3) drives the strategic direction of shopper and consumer understanding across key business units. This role oversees a portfolio of insight initiatives, leads cross-functional insight integration, and partners with senior leaders to influence commercial strategies. The Sr Manager also plays a critical role in talent development and capability building within the insights team.The position is responsible for managing client & tool contracts, including negotiations, and ensuring the involvement of relevant stakeholders across the organization.

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Responsibilities

• Relationships: Build strong, long-lasting relationships with existing clients This includes strategic business analysis, understanding client needs, and positioning the organization as a trusted partner in delivering insightful, data-driven solutions
• Strategic projects, reporting and insights: Responsible for conducting analysis, generating insights, and producing reports that consistently assess the health of the economy and marketplace Educates client, customer, and vendor community including all levels of seniority Integrates multiple data sources to deliver detailed ongoing reports, incremental deliverables and strategic insights highlighting performance trends, competitive dynamics, opportunities, and risks Synthesizes complex information and effectively presents to internal business units and external key stakeholders, leveraging expert communication skills
• Tools and resource management: Responsible for identifying, scoping, testing, and launching new tools that align with evolving technological advancements, thereby enhancing the suite of tools that support business insights and operational efficiency Additionally support cross-functional teams in evaluating ongoing technology needs that have application across the company Create and maintain training documentation, lead workshops, and facilitate knowledge sharing within the business insights team and across the broader organization Collaborate with tool providers to develop custom templates to optimize outputs and enhance efficiency, while also troubleshooting technical issues
• Client contract management and negotiation: Engages proactively with senior client leaders on a quarterly and annual basis to assess partnership health and identify growth opportunities Annually renegotiates contracts, including scope of work, cost to serve, contract pricing, alignment with internal finance teams, draft contracts, negotiation meetings and resource planning Consistently seeks opportunities to expand existing contracts
• Growth and business development: Collaborate with client and customers to identify category white space and uncover new brand opportunities that align with strategic goals Develop compelling client narratives, supporting both the request for proposal process including preparation, pitching and follow-up Actively identifying upselling and cross-selling opportunities by connecting clients to the organization’s comprehensive suite of internal resources, including research and sales teams
• Team development: Provide strategic leadership and day-to-day management of teammates, ensuring alignment with organizational goals and business insights standards Act as a mentor and role model, fostering a collaborative and inclusive work environment that encourages team members to excel and grow in their careers Set clear expectations, offer regular feedback, and conduct performance evaluations Conduct formal training sessions and workshops to enhance team skills, capabilities and knowledge sharing Partner with senior insights leaders to develop reporting templates for team use Lead monthly internal business insights meetings to inspire continuous improvement and cross-team collaboration

Qualifications

• Education Requirements: Bachelor’s degree (graduate level degree preferred)
• Experience Requirements: 12+ years experience in relevant field
• Travel requirement: Some travel expected

Supervisor Responsibility

• Direct Reports: Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources
• Indirect Reports: May delegate work of others and provide guidance, direction and mentoring to indirect reports

Required Knowledge and Skills

• Client / customer expertise: Deep understanding of client business strategy, initiatives, and processes
• Driven by curiosity and self-motivation, with the ability to evaluate strategic opportunities
• Strong written and verbal communication skills to effectively present and champion deliverables to internal and external leadership
• Adaptability and resilience: Ability to pivot strategies as needed while maintaining focus on long-term goals in evolving retail environments
• Strong leadership, mentoring and collaborative abilities
• Demonstrates a customer-centric approach with a service mindset Cultivates positive relationships to deliver contributions to the team’s success

Environmental & Physical Requirements Office / Sedentary Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.

Field Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed in a retail in-store environment, which may include working in variable temperatures such as refrigerated areas, freezer sections and deli/bakery areas. The position typically requires the ability to spend 66%+ hours each workday performing the following activities: Engage in considerable physical activity, ability to lift, push and pull up to 50 pounds, stand on feet for long periods of time, use consumer goods products, prepare, and serve food and beverages safely as appropriate for the product demonstration.

Additional Information Regarding Job Duties Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job positions, or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of associates so classified. The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.