Sr Manager, Marketing Planning and Strategy

We are seeking a Senior Manager, Marketing Planning & Strategy to lead the strategy, planning, and execution of a leading in-store Digital Out-of-Home (DOOH) network for a large retailer in the NWA area. This role will act as the business owner of in-store digital screen content, driving initiatives that run, optimize, and evolve the business.
This individual will operate at the intersection of marketing, product, technology, and operations-owning end-to-end execution from content strategy through installation, testing, and measurement. The ideal candidate is a strategic thinker, strong operator, and proactive problem solver who can navigate a large, cross-functional environment and drive impact.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:


Required Skills & Experience

Proven experience developing and executing:
- Content strategy (messaging, creative frameworks aligned to business goals)
- Product and platform requirements (CMS or retail media platforms preferred)
- Cross-functional implementation plans (technology, operations, real estate)
- Measurement frameworks and test-and-learn agendas
- Go-to-market strategies for new products or capabilities
Ad policy development and governance
- Experience working in cross-functional, matrixed environments with strong stakeholder management
- Background in retail media, digital marketing, content strategy, or advertising


Nice to Have Skills & Experience
- Experience in large-scale organizations (e.g., major retailers or tech-driven consumer platforms)
- Exposure to in-store retail media, DOOH, or omnichannel marketing ecosystems
- Familiarity with working alongside suppliers, agencies, and external partners


Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.