Manager, Content Marketing

Description:

SPS Commerce is a leading provider of cloud-based supply chain management solutions, serving a global network of retail trading partners. We foster a collaborative and inclusive work environment where innovation and continuous improvement are highly valued. Join SPS Commerce and be part of a dynamic team that's transforming the global retail supply chain!

Position Summary:

The Manager, Content Marketing is responsible for creating a content strategy and calendar of high-quality, search-optimized educational content that supports ICPs navigate retail requirements and supply chain operations. This role sits within the content marketing team and contributes to SupplierWiki's mission of translating complex retail rules, processes, and product insights into clear, actionable resources for suppliers.


This role requires a people manager who can balance accessible, technical writing with operational goals. This role requires the ability to translate complex topics into engaging educational content while also thinking strategically about how content performs across channels. To take SupplierWiki's content strategy forward, this role will also play a key part in experimenting with new content formats and collaborating closely with designers, SEO strategists, and campaign teams to expand the reach and impact of our content.
What You'll Do:

Content Creation & Editorial Execution

• Can coach best practices in researching, writing, and editing long-form educational content
• Translate complex retail and supply chain topics into clear, useful, and engaging content for supplier audiences
• Apply SupplierWiki's writing standards and style guide to ensure clarity, consistency, and accuracy
• Maintain and update existing content to ensure it remains relevant and accurate

SEO & Answer Engine Optimization (AEO)

• Write and structure content optimized for organic search and AI-driven answer engines

• Collaborate with SEO strategists to incorporate keyword research, search intent, and SERP insights into content

• Use performance data to refine content structure, formatting, and topic coverage

Content Innovation & Format Expansion

• Partner with designers to develop new content formats beyond traditional articles, such as:

• visual explainers

• frameworks and diagrams

• downloadable resources

• structured answer content for AI search experiences

• Identify opportunities to turn written content into more engaging or scalable formats that improve comprehension and reach

Cross-Functional Collaboration

• Work closely with:

• Design to develop visual storytelling and educational graphics

• Campaign strategists and demand generation to extend the reach of content through marketing campaigns

• Product and subject matter experts to translate insights into supplier-focused educational resources

Content Performance & Optimization

• Monitor performance metrics such as search traffic, engagement, and content reach

• Identify opportunities to improve performance through updates, new formats, or distribution strategies

• Support ongoing optimization of SupplierWiki's content library

Where You'll Work:

This role is a hybrid position, based out of our Rogers, AR office, and required to be onsite about 2-3x a week. Our team #SucceedsTogether through collaboration in-office with flexibility to work remotely.

What You'll Bring:

• Bachelor's degree or equivalent combination of education and experience
• 2-5 years relevant experience with demonstrated leadership experience (formal or informal)
• 2+ years of experience in content marketing, editorial, or SEO-focused writing
• Strong writing, editing, and research skills
• Experience creating long-form educational or instructional content
• Familiarity with EO principles and content optimization best practices
• Experience working with cross-functional marketing teams
• Experience collaborating with designers to create visual or multimedia content
• Familiarity with AI search, answer engines, or evolving search formats
• Experience using SEO tools such as SEMrush, Ahrefs, or similar platforms
• Ability to simplify complex or technical topics for broader audiences

What We Offer:

At SPS Commerce, we are committed to ensuring that each employee's compensation reflects their unique experiences, performance, and skills in their role. The salary range for this role considers several factors, including education, relevant skills, work history, certifications, location, and more.


The annual salary range for this role is: $94,800- $131,700. The actual salary offered will be determined based on the factors listed above and may fall anywhere within the range.


Additionally, you may also be eligible to participate in an annual incentive program. An incentive award, if granted, is based on individual and/or organizational performance.


SPS Commerce offers a comprehensive benefits package designed to support employees' health, well-being, and financial security. Benefits are country-specific and aligned with local laws and market practices.


Commitment to our Employees:

At SPS we power connections that drive the world of commerce forward, and our success depends on making strong decisions, fostering innovation, delivering unparalleled customer solutions, and driving outstanding business performance. We achieve this by creating an environment where every employee feels a true sense of belonging. We embrace diversity, equity, and inclusion, ensuring everyone feels accepted, valued, and empowered to make a meaningful impact.


We are committed to affirmative action and equal opportunity in all aspects of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.