VP, Marketing & Communications

Reports to – Co-CEOs

Organization Overview

Baby2Baby is a national non-profit organization that provides children in need with diapers, formula, clothing, and the basic necessities that every child deserves, serving more than one million children across all 50 states every year. Over the past 15 years, Baby2Baby has distributed over half a billion million items to children in homeless shelters, domestic violence programs, foster care, hospitals, and underserved schools as well as children who have lost everything in the wake of disaster. Baby2Baby was recognized as the #1 non-profit on Fast Company’s World’s Most Innovative Companies List and named by TIME Magazine as one of 2023’s most influential companies.

Position Overview

Reporting to the Co-CEOs, Baby2Baby is seeking an innovative, mission-driven and hands-on VP, Marketing & Communications to join the team. The VP will lead the organization's brand strategy, marketing, communications, public relations, social media, digital engagement, and executive communications while strengthening Baby2Baby's position as a leading national nonprofit providing children with the basic essentials they deserve. This is a highly collaborative role for someone who is equally energized by setting strategy and rolling up their sleeves to write, edit, create, and execute alongside the team.

The VP will ensure Baby2Baby's voice is compelling, authentic, and consistently represented across every touchpoint. This individual will serve as a trusted advisor on organizational messaging and thought leadership while driving action and investment in Baby2Baby's mission.

The ideal candidate is a leader who combines exceptional storytelling with marketing expertise, operational excellence, and a deep understanding of mission-driven organizations. They will have a proven ability to build high-performing teams, translate organizational impact into powerful narratives, leverage data to drive decision-making, and elevate the visibility and influence of a nationally recognized brand.

The VP will work Monday-Friday at 5830 W. Jefferson Boulevard, Los Angeles, CA 90016. The work is performed in an office setting and is currently on site 3 – 5 days per week.

Duties and Responsibilities

• Develops and executes the organization's integrated marketing, communications, public relations, social media, content strategy, driving brand visibility, engagement, and mission impact across all channels.
• Champions and protects Baby2Baby's brand by ensuring excellence and consistency across visual identity, messaging, storytelling, and communications. Serves as chief editor and brand steward, elevating high-impact communications and evolving the organization's voice and positioning.
• Maintains direct ownership of Baby2Baby's highest-profile communications, personally reviewing, editing, and refining key messaging, fundraising materials, annual reports, board communications, executive correspondence, media responses, and other mission-critical content to ensure clarity, consistency, and excellence.
• Partners with the Co-CEOs to develop, write, edit, and refine executive speeches, messaging, media materials, donor communications, and other strategic communications.
• Leads Baby2Baby's social media strategy and digital storytelling across all platforms, driving audience growth, engagement, brand awareness, and fundraising while ensuring content reflects the organization's voice, mission, and strategic priorities. Partners closely with the team on editorial planning, creative development, and content creation, providing hands-on guidance and editorial oversight to ensure exceptional quality and consistency across every platform.
• Oversees communications strategy and program development (scripting, content and visuals) for the annual Baby2Baby Gala ensuring a cohesive and compelling experience that advances Baby2Baby's mission and fundraising goals.
• Partners closely with senior leaders across Development, Corporate Partnerships, Programs, Events, and Community Engagement to develop integrated campaigns and high-value partnerships.
• Builds, mentors, and inspires a high-performing marketing and communications team, fostering innovation, accountability, and professional growth while positioning Baby2Baby as a best-in-class nonprofit brand.
• Serves as a strategic advisor to executive leadership, cultivating and strengthening relationships with key external stakeholders, including corporate executives, philanthropic partners, major donors, media, public officials, celebrities, influencers, and community leaders.
• Fosters a collaborative, high-performing culture by building strong cross-functional partnerships that align communications, fundraising, and organizational priorities.
• Develops and leads Baby2Baby's internal communications strategy in partnership with Human Resources and executive leadership, ensuring employees remain informed, connected, and engaged through clear, consistent messaging that reinforces organizational priorities, culture, and mission
• Partners closely with external communications agencies to execute priorities, drive strategic initiatives, and proactively identify opportunities to amplify the organization's profile and engage key audiences.

Our Ideal Leader:

Lead by doing. You are a hands-on leader who partners closely with your team to bring ideas to life. You believe the best leaders stay connected to the work and lead through execution as much as strategy.

Bring strong cultural intuition. You have a deep understanding of the cultural landscape and an instinct for what resonates across audiences. More importantly, you know how to distinguish what's trending from what is authentic to Baby2Baby.

Move with speed and sound judgment. You thrive in a fast-paced environment, balancing urgency, creativity, and thoughtful decision-making while maintaining exceptionally high standards.

Be both visionary and meticulous. You set a bold strategic vision for the brand while caring deeply about how it comes to life. You sweat the details, question every word, and take the time to understand the nuances of Baby2Baby's voice because you know consistency is what builds trust and strengthens one of the nation's most respected nonprofit brands.

Required Qualifications

• Bachelor's degree in marketing, communications, journalism, business or related field.
• 12+ years of progressive leadership experience spanning marketing, communications, public relations, and brand management, including executive-level experience.
• Demonstrated success leading integrated marketing and communications strategies for a nationally recognized brand or organization.
• Demonstrated ability to lead and perform effectively in high-pressure, fast-paced environments with competing priorities and high-visibility communications.
• Experience serving as a strategic advisor to executive leadership on reputation management, executive communications, crisis communications, and organizational messaging.
• Exceptional executive communications and storytelling skills, with demonstrated experience developing messaging for CEOs, boards, media, and other high-profile stakeholders.
• Proven ability to build, mentor, and lead high-performing, multidisciplinary teams.
• Strong executive presence with exceptional relationship-building skills and experience engaging high-profile stakeholders including donors, corporate leaders, media, talent, and partners.
• Experience managing agency relationships, departmental budgets, and complex cross-functional initiatives.
• Proficiency with Microsoft Office and Google Workspace.

Direct Reports

• Members of the marketing & communications team (current and to-be-hired)

Other

Baby2Baby is an Equal Opportunity Employer and is committed to fostering diversity within its staff. We have made diverse thinking a priority in order to keep our organization in touch with the needs of families in our program and to help hold us accountable to those we serve. Our organization strives for diversity, from the children we serve to our board and staff, not only in race, age, ethnicity, sexual orientation, disability, and religion but also in cultural background and life experiences.