Director, Marketing

Position Title: Director, Marketing

Department: Marketing

Reports to: Vice President, Marketing

Position Summary

The Director of Marketing is responsible for leading all sales and marketing strategy and execution for Ensemble Arts' presentations and co-presentations, with primary oversight of the Broadway Series, a portfolio exceeding $25 million in annual revenue. The role provides strategic and operational leadership across subscription and single-ticket campaigns, group sales, audience development, and institutional collaboration.

Leading a team and working collaboratively across departments, the Director ensures that marketing strategies align with Ensemble Arts' mission, vision, and values, contributing to organizational growth, audience impact, and financial sustainability.

Responsibilities

Strategic Sales & Marketing Leadership

• Lead all sales and marketing efforts for Ensemble Arts' presentations and co-presentations, including Broadway and non-Broadway portfolios.
• Develop, execute, and continuously optimize comprehensive subscription and single-ticket marketing strategies.
• Establish, monitor, and report on key performance indicators (KPIs), return on investment (ROI), retention, acquisition, and revenue goals.
• Oversee strategy to increase multi-buyer frequency, new to file, and cross-portfolio participation including The Philadelphia Orchestra measured through retention, frequency and cross-portfolio lift.

Team Leadership & Development

• Provide leadership, mentorship, and performance management for direct reports, ensuring alignment with departmental and organizational objectives.
• Foster a collaborative, data-informed, and results-driven team culture.
• Support professional development, workload prioritization, and resource allocation for the marketing team.

Revenue Strategy & Analytics

• Partner with Programming, Ticketing, and Marketing teams to evaluate sales history and market conditions for new programming.
• Collaborate on pricing, scaling, packaging, and promotional strategies for new and existing shows.
• Monitor campaign budgets and sales performance; recommend pricing adjustments, discounts, and special offers based on data insights.

Cross-Functional Collaboration

• Work closely with Ticketing to ensure accurate implementation and reporting of pricing changes and promotional initiatives.
• Collaborate with Digital, PR, Promotions, and Creative Services teams to ensure cohesive and effective campaign execution.
• Partner with institutional colleagues to support organization-wide initiatives and audience experience goals.

Marketing Channels & Vendor Management

• Oversee the strategic use of all marketing and sales tools, including advertising, digital assets, social media, direct mail, collateral, group sales initiatives, venue signage, and publications.
• Manage relationships with external agencies and consultants, including media buying and digital marketing partners.

Audience Development & Industry Engagement

• Lead audience retention and frequency strategies to drive long-term attendance growth.
• Conduct and analyze market research, surveys, and industry trends to inform strategy.
• Manage key Broadway industry relationships, including co-presenters such as The Shubert Organization and participation in Broadway League programs.
• Represent Ensemble Arts as an organizational ambassador at performances, industry events, and partner engagements.

Brand & Guest Experience

• Develop partnerships and events that enhance the guest experience and elevate the Ensemble Arts brand.
• Ensure marketing efforts reflect organizational values, inclusion goals, and audience-centered thinking.
• Ensure Institutional brand standards are adhered to in all programmatic campaigns.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Business, Arts Administration, or a related field preferred (or equivalent experience).
• Seven to ten years of progressive experience in marketing and/or sales, preferably within the performing arts or live entertainment sector.
• Demonstrated experience managing multi-million-dollar revenue portfolios.
• Deep knowledge of and enthusiasm for the performing arts, with a strong emphasis on Broadway and live entertainment.
• Proven ability to lead teams, manage complex projects, and drive revenue growth.
• Strong analytical and financial acumen, including budget management and ROI analysis.
• Excellent written, verbal, and interpersonal communication skills.
• Highly organized, detail-oriented, and capable of managing multiple priorities simultaneously.
• Ability to work independently while thriving in a collaborative environment.
• Demonstrated ability to lead teams through change, including evolving strategies, shifting priorities, and organizational growth, while maintaining clarity, momentum, and staff engagement.
• Proficiency in Microsoft Office, Tessitura ticketing system, BI tools.

Working Conditions & Physical Requirements

• Evening and weekend work required, aligned with performance schedules.
• Some physical work required, including lifting up to 30 lbs. Bending, walking, frequent shifting positions. Offsite presence requiring set up of marketing table, pull up banner assembly, and literature at fairs and festivals.
• Occasional travel may be required.

About The Philadelphia Orchestra and Ensemble Arts Philly

The Philadelphia Orchestra and Ensemble Arts Philly (POEA) bring together one of the world's preeminent orchestras with the iconic venues that have anchored Philadelphia's cultural life for nearly 170 years. As owner and operator of the Academy of Music, Miller Theater, and the Kimmel Center for the Performing Arts, and the programming partner for the historic Forrest Theatre, POEA serves as a cornerstone of the city's artistic and civic identity, welcoming one million people annually to a vibrant constellation of stages across Center City.

Representing both the world-renowned Philadelphia Orchestra and a dynamic roster of resident partners and visiting artists, POEA presents more than one-thousand events annually that represent a wide range of programming, including Broadway, classical, comedy, theater, jazz, dance, and family presentations, reflecting and serving the breadth of the region's communities. Through innovative programming, robust educational initiatives, deep commitment to diverse communities, and expanding digital platforms, POEA acts as a convener and civic partner-bringing people together, fostering dialogue, and creating an expansive, inclusive future for the arts in Philadelphia and beyond.

A cover letter and resume are required.