Demand Generation Manager

Why it's worth it We are looking for an energetic, highly organized Demand Generation Manager who thrives in a fast-paced, high-performing, collaborative environment. You will lead a team of Demand Generation Specialists in developing strategies that drive revenue growth, deliver best-in-class execution across key paid and owned channels, and guide integrated campaign execution end to end. You will own strategy and execution for core channels and functions — including paid media, email, web, SEO/AEO, webinars and democasts, and event promotion — and partner closely with the events and experiences team and inside sales to align on ways to accelerate pipeline and revenue conversion. The everyday hustle: Build and own the demand generation plan — quarterly goals, channel mix, and budget allocation — tied directly to pipeline and revenue targets Manage and develop Demand Generation Specialists: set priorities, review their work, and coach them toward greater ownership and skill Review performance across paid, email, web, and event channels to decide where the team doubles down or pulls back Represent demand generation in cross-functional planning with sales, creative, and web teams, ensuring campaigns ladder up to broader revenue goals Own the reporting narrative for leadership — translating campaign and funnel data from Google Analytics, Salesforce, and Marketo into a clear read on what's working and why Set standards and best practices for the team's use of ABM/intent tools (e.g., ZoomInfo), retargeting, and testing discipline Act as the escalation point when a campaign underperforms or a priority shifts, reallocating resources as needed. Do you have what it takes? 4+ years of B2B marketing experience with strong full-funnel demand generation skills, plus some experience leading or mentoring others A strategic thinker who can help set direction and prioritize trade-offs alongside the day-to-day work Solid working knowledge of marketing automation (Marketo), CRM (Salesforce), and attribution — enough to support and guide your team Experience helping junior marketers grow their skills and confidence Comfortable navigating ambiguity and bringing structure to new or evolving processes Good stakeholder management skills, with the ability to keep sales and marketing partners aligned What makes you uncommon? Experience scaling a demand generation function or team from the ground up Background in CTV, linear TV, or large-scale media buys (OOH, regional takeovers) Relevant marketing or platform certifications Who We Are ReliaQuest is one of the largest and fastest-growing AI cybersecurity companies in the world, solving one of the greatest technical challenges of our generation. Our Agentic AI security operations platform, GreyMatter, helps security teams detect, contain, investigate and respond to cyber threats in less than 5 minutes. With industry-leading AI technology and over 80 patents making up the GreyMatter platform, ReliaQuest Makes Security Possible for thousands of the most trusted enterprise brands in the world. World-Class Benefits To make security possible for our customers, it starts with our commitment to our people. We inspire every individual to be the best that they can be and provide the tools necessary to get there. ReliaQuest isn’t a job, it’s a calling under-pinned by a growth mindset. We provide training starting on day one—aligned to professional, technical, leadership advancement and complemented by ongoing mindset coaching. Generous Paid Time Off plan Competitive compensation plans Tuition and certification reimbursement Employer supplemented medical, dental, and vision coverage In-depth technical and leadership training to assist with career advancement Additional mental and physical wellness benefits Free lunch on Fridays! ReliaQuest is an equal opportunity employer. ReliaQuest is a drug-free workplace. #J-18808-Ljbffr