Vice President, Customer Acquisition

The Vice President of Customer Acquisition is a critical growth leader responsible for architecting and scaling a high-performance acquisition engine across a distributed network of 900+ hospitals. This role blends deep performance marketing expertise, advanced analytics, AI-driven optimization, and conversion strategy to drive measurable growth in both new patient acquisition and active patient engagement. This leader owns the full acquisition funnel—from media investment through conversion—ensuring every dollar deployed is optimized against marginal return curves and enterprise growth objectives. Key Responsibilities Performance Marketing & Growth Strategy Own enterprise-wide acquisition strategy across paid and owned channels, including search, social, programmatic, and emerging AI-driven platforms Develop and execute scalable, data-driven plans to achieve new patient and active patient growth targets at the hospital level Manage and optimize a multi-million dollar media budget with a rigorous focus on marginal ROAS and incrementality Advanced Analytics & Optimization Build and operationalize marginal ROAS curves to inform investment decisions, budget allocation, and diminishing return thresholds Establish a robust test-and-learn agenda across channels, creative, audiences, and bidding strategies Partner with data science and BI teams to develop predictive models for demand generation, LTV, and cohort performance Leverage AI and machine learning to inform audience segmentation, creative optimization, bidding strategies, and media mix modeling Identify and deploy next-generation tools to automate campaign management, personalization, and performance forecasting Translate AI-driven insights into actionable growth strategies across markets Digital Experience & Conversion Optimization Own website and digital funnel performance, driving continuous improvements in conversion rates and revenue per visit Lead experimentation across landing pages, UX/UI, and personalization strategies to maximize patient conversion Align digital experience with local hospital needs while maintaining enterprise-level scalability Local Market Strategy & Execution Translate enterprise strategy into localized acquisition plans tailored to individual hospital performance, demand signals, and competitive dynamics Build frameworks for market-level budget allocation, prioritization, and performance tracking Cross-Functional Leadership Partner closely with Operations, Field Leadership, Product, and IT to align acquisition efforts with capacity, service offerings, and patient experience Collaborate with Brand and Communications to ensure performance marketing aligns with brand positioning and messaging strategies Team Leadership & Capability Building Build and lead a high-performing team across performance marketing, analytics, and digital optimization Foster a culture of accountability, experimentation, and continuous improvement Elevate internal capabilities in advanced marketing analytics, AI adoption, and growth strategy Qualifications 12+ years of experience in performance marketing, growth, or customer acquisition roles, ideally in multi-location or healthcare environments Proven track record managing large-scale paid media budgets with strong ROI discipline Deep expertise in marketing analytics, attribution models, incrementality testing, and marginal ROAS optimization Experience leveraging AI/ML tools to drive marketing performance and decision-making Strong background in digital product optimization, CRO, and website performance Demonstrated ability to scale acquisition strategies across complex, distributed business models Exceptional leadership skills with experience building and developing high-performing teams Highly analytical mindset with the ability to translate data into strategic action What Success Looks Like New client acquisition growth Active client engagement and retention contribution Marginal ROAS and overall marketing efficiency programsConversion rate and digital revenue optimization Market-level performance against hospital-specific targets Speed and impact of experimentation and optimization cycles Benefits and Support Competitive hourly rate or salary based on experience and role. Comprehensive coverage options including Medical, Dental, and Vision insurance, Employee Assistance Program (EAP). 401k retirement options and additional financial protection benefits such as Life Insurance and Disability coverage. Professional development opportunities including educational assistance for qualified teammates to enroll in accredited programs. Reasonable Accommodations Applicants with disabilities may be entitled to reasonable accommodation. Please contact View email address on click.appcast.io with your request and contact information. EEO Statement Mission Pet Health is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr