Digital Marketing Manager

Join to apply for the Digital Marketing Manager role at REMAX This range is provided by REMAX. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $82,000.00/yr - $100,000.00/yr Job Description Develop and execute consumer‑centric digital marketing programs that include: lead generation across numerous websites and millions of visitors, review and sentiment management, business listings, SEM, data mining, integrated content development, maintaining and development of audience lists, re‑targeting, programmatic, campaign optimization, social media advertising, email marketing, media trafficking, marketing automation and other emerging technologies. Position will also be focused on the support of regional development and company objectives around recruiting, retention and franchise sales. Responsibilities Skillfully analyze and optimize digital media campaigns, both paid and earned, that generate leads for RE/MAX agents and help build brand awareness among consumers Recommend, develop and optimize digital content that is specific to each audience and supports the development of an omni‑channel approach across marketing channels – focus is on the customer Manage reviews and online sentiment for RE/MAX brands, offices and agents Leverage thoughtful business listing and data aggregation processes (offices and agents) that drive more traffic to remax.com and downloads of the RE/MAX Real Estate Search App and help ensure the brand is easily found online Thoroughly assess needs of internal and external stakeholders for appropriate planning and development of digital assets that keep RE/MAX relevant Work cross‑functionally with different stakeholders to ensure projects are completed accurately and on‑time to keep the business moving forward With a focus on conversion‑based lead generation, create and test various target audiences including lookalike, website, CRM and other related target audiences Manage market‑specific data, analytics, and KPI reporting for executives, region development, or ad‑hoc Review and manage pixel implementation and platform linking for accurate accounting of online properties and Google Tag Manager setup Support the development of brand, office and agent‑level lead generation systems, including CRM and cross‑functional platforms Help support effective social media campaigns across paid channels for each brand including agent adoption Support the development of digital training content for RE/MAX employees and franchisees Own and manage the Marketing Portal for RE/MAX affiliates and team members Support vendor management with creative and media activation vendors and own the trafficking process for media flighting and targeting Oversee consumer campaign launch and identifying creative sizes across channels and marketing funnel messaging Qualifications & Skills BS/BA degree in marketing, advertising, communications, or equivalent 3-5 years of experience in online, digital, and social media execution Experience with HTML, PHP and CSS is a plus, but not required Google certifications are a plus! Desire to continuously improve performance through testing and analysis Proficient project management – experience with agile or scrum methodologies is a plus, but not required Ad trafficking and creative review based on performance and user engagement Consumer and b‑to‑b marketing experience Strong sense of ownership and urgency to take projects from concept to implementation Intermediate CRM and database experience with a love for technology Proficiency in email marketing platforms Working knowledge of PPC (Google, Yahoo, Bing, Facebook Ads), retargeting and display advertising Compensation $82,000 to $95,000 base plus annual target bonus. Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location. The offer rate represents one component of the RE/MAX Holdings total compensation package. Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility. Benefits Competitive Medical, Dental, and Vision benefits Retirement plans with optimal company match Educational Assistance Mental Health support program M.O.R.E. Events offered in‑person and virtually Employee Resource Groups Community Engagement Diversity, Equity, and Inclusion Parenting Remote Location RE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado. Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas! Equal Opportunity Employer RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non‑discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories. In any materials you submit, you may redact or remove age‑identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Application Deadline: September 25, 2025 #J-18808-Ljbffr REMAX