Wholesale Director

Job Description

Fleur du Mal is a luxury lingerie and ready-to-wear brand founded in 2012 that celebrates women who exude power, while embracing their femininity and sensuality. The brand is distributed online at fleurdumal.com, in Fleur du Mal boutiques, and with top retailers.

Job Summary

The Director of Wholesale will lead the strategic vision, commercial growth, and operational execution of the Wholesale business across department stores, specialty retailers, and emerging distribution channels. This leader will be responsible for defining and executing long range growth plans, developing account specific strategies, and driving profitable expansion through disciplined assortment architecture, distribution management, and performance analytics.

The ideal candidate combines deep wholesale expertise with a strong understanding of luxury/ contemporary retail, consumer trends, and category management. They possess a proven track record of building strategic partnerships, developing high performing teams, and driving measurable results through data driven decision making.

Key Responsibilities

• Own and execute the long range strategic plan (LRP) for Wholesale, translating enterprise objectives into actionable account, category, and channel growth strategies.

• Implement Better / Best assortment segmentation frameworks across wholesale partners to optimize productivity, pricing architecture, customer acquisition, and margin performance.

• Lead the development of specialty retail growth strategies, identifying distribution opportunities, market expansion plans, and customized assortments that support both brand elevation and commercial growth. Leverage partnerships through strategic marketing initiatives to authenticate brand to aquire new customers.

• Establish KPI governance across the wholesale organization, creating disciplined performance management frameworks that measure store productivity, door performance, category productivity, style level sell through, inventory productivity, market to sellout conversion, gross margin, and profitability.

• Drive strategic account planning through data driven analysis of consumer demand, regional performance, category trends, and competitive market dynamics.

• Partner with Merchandising and Planning teams to develop category growth strategies and productivity targets across all segments and classifications.

• Lead pre market and in-season business reviews, ensuring account strategies align with long term growth objectives and financial targets.

• Oversee distribution strategy across department stores, specialty retailers, and emerging channels, ensuring the appropriate balance of reach, productivity, and brand positioning.

• Build executive level relationships with retailer leadership across Buying, Planning, Merchandising, Marketing, and Executive Management teams.

• Influence assortment decisions using detailed analysis of sell through, replenishment, newness performance, and consumer purchasing behavior.

• Direct annual account plans focused on revenue growth, customer acquisition, retention, category expansion, and market share gains.

• Lead cross functional collaboration with Planning, Finance, Merchandising, Marketing, Supply Chain, Demand Planning, and Visual Merchandising to drive best in class execution and commercial outcomes.

• Develop launch strategies for new distribution and category expansions, creating customized growth plans designed to achieve top tier productivity and ranking within each retail partner.

• Mentor and develop a high performing wholesale organization, fostering a culture of accountability, analytical rigor, and strategic thinking.

Requirements

• 12+ years of experience in wholesale, strategic sales, account management, or retail leadership within contemporary apparel, intimates, or adjacent categories.

• Demonstrated success developing large-scale account strategies and managing significant wholesale P&L responsibility.

• Deep understanding of assortment architecture, segmentation strategies, and retail productivity metrics.

• Proven expertise building specialty retail and department store growth strategies.

• Strong analytical capabilities with expertise in retail math, forecasting, inventory management, and KPI development.

• Established executive relationships across major retail partners, globally.

• Experience leading and developing high performing teams within a fast paced growth environment.

NYC BASED

FULL TIME // MON-FRI IN-OFFICE

SALARY // $140,000 - $160,000 BOE

SEASONAL ALLOWANCE

INSURANCE // 401K // FSA