Social Media Manager

TRUEWERK is seeking a Social Media Manager in Denver, Colorado who does more than publish content for likes and shares were looking for someone to grow and foster a thriving community of lifelong brand advocates. This role requires a deep understanding of our brand, our products, and the capable people who wear them. You will translate our performance-driven mission into a best-in-class social presence that strengthens our voice, fuels engagement, and drives brand affinity. As the steward of TRUEWERKs social channels and brand ambassadors, you will shape how our story is told across platforms and how we leverage social to reflect and amplify the significance of the community we serve. Every post, reel, campaign, comment, and response should reflect our mission to create the worlds best workwear and celebrate the people who wear it, following an earned, not assumed mindset. Our ideal candidate thrives on a fast-paced, high-functioning Team, confidently jumping in to problem-solve and translate business strategy into compelling social execution. Youre a natural storyteller with a sharp eye for visual and narrative content, and youre both data-informed and creativity-driven. Youre deeply attuned to our brand voice and culture, energized by bold ideas and momentum, and inspired by the trades and the capable people who power our world. Are you interested in turning everyday moments on and off the jobsite into powerful proof of what TRUEWERK stands for? We want to hear from you! Role & Responsibilities Brand Positioning Tell the TRUEWERK Story: Create compelling, authentic content that highlights the real lives of our customers their craft, their challenges, and their wins. Translate our brand values into engaging visual and written narratives across social platforms. Lead Social Campaigns with Purpose: Conceptualize and launch campaigns that drive brand awareness, engagement, and traffic ensuring each initiative aligns with larger marketing goals and seasonal product pushes. Amplify Through Paid Social: Partner with the Paid Media group on content, trends and best practices from organic social to inform and optimize our paid social activities Collaborate Cross-Functionally: Work closely with marketing, product, and leadership teams to ensure social storytelling supports broader brand and business objectives. Community and Brand Engagement Build & Ignite Community: Develop and execute social strategies that spark conversation, encourage participation, and deepen loyalty. Foster an engaged, proud community around the TRUEWERK lifestyle. Be the Voice of the Brand: Engage directly with our audience responding to comments, DMs, and conversations in a way that reflects the TRUEWERK tone: confident, respectful, and real. Champion User-Generated Content: Partner with customers, ambassadors, influencers, and internal teams to surface powerful real-world stories. Build interactive experiences that encourage the community to share their TRUEWERK moments. Curate and re-share UGC, and manage usage rights to feed usable content to Paid Media group. Build and Grow our Brand Ambassador Program: Actively recruit and foster Brand Ambassadors through social engagement, bridging the gap between loyalty and influencer programs, and farming a steady stream of UGC for organic and paid media use. Amplify Cultural Moments: Keep pace with community sentiment, quickly identifying important cultural trends and significant activities. Celebrate the wins, mourn the losses, laugh at the ridiculous moments, and highlight the things that build people up for the edification and betterment of all. Performance and Amplification Elevate Content: Create, deploy and optimize content at the speed of the internet. Analyze performance metrics, audience insights, and platform trends to refine strategy and optimize content. Turn data into actionable storytelling improvements. Report Impact & Insights: Provide regular performance updates with insights and recommendations that demonstrate how social media is strengthening brand affinity and driving growth. Stay Ahead of the Curve: Monitor cultural and industry trends, competitive landscape, emerging platforms, and innovative content formats to keep TRUEWERK at the forefront of digital storytelling and ensure were listening to our customers, on and off our owned platforms.