Digital Content & Social Media Coordinator

About The Role Atlantic Pacific Companies seeks a creative, detail-oriented Digital Content & Social Media Coordinator to support and execute the digital content and social media strategy across corporate and property-level platforms. This role is ideal for someone who thrives in fast-paced, collaborative environments and enjoys bringing a brand to life through engaging content and meaningful storytelling. As a Digital Content & Social Media Coordinator, you will manage day-to-day social media operations, develop on-brand content, and support online reputation management. You'll partner closely with corporate and onsite teams to ensure consistency, quality, and alignment across all digital channels while helping elevate A|P's overall brand presence. Essential Duties and Responsibilities Manage and maintain A|P's corporate social media accounts across platforms such as Instagram, Facebook, and LinkedIn. Develop and execute content calendars aligned with company initiatives and marketing campaigns. Create engaging, on-brand content including posts, reels, stories, employee spotlights, and event promotions. Write clear, concise, and compelling captions tailored to target audiences and platforms. Monitor engagement, respond to comments and messages, and support audience growth. Design social media graphics and marketing collateral using tools such as Canva. Maintain and optimize templates to support consistent branding across the portfolio. Capture and edit basic photo and video content for digital use. Monitor and manage A|P's online reputation across platforms such as Google and Yelp. Maintain and update Google Business Profile listings to ensure accuracy and brand consistency. Respond to online reviews in a timely, professional, and brand-aligned manner. Partner with onsite teams to support property-level social media and reputation management efforts. Track and analyze social media and reputation performance metrics, including engagement, reach, ratings, and response times. Assist in preparing monthly reports and provide recommendations to improve performance. Support company campaigns, events, and cross-functional initiatives, including recruitment and employee engagement efforts. Travel to key events as needed to capture content and support real-time posting. Requirements Education & Experience Bachelor's degree in Marketing, Communications, Graphic Design, or related field; or One to three years of experience in social media, content creation, marketing, or graphic design; or Equivalent combination of education and experience. Computer Skills Proficiency in social media platforms (Instagram, Facebook, LinkedIn, etc.) and scheduling tools. Strong working knowledge of Canva and/or Adobe Creative Suite. Experience with Microsoft Office Suite (Word, Excel, PowerPoint) and collaboration tools. Familiarity with social media analytics tools and reporting platforms. Basic photo and video editing skills. Additional Qualifications Strong writing, editing, and communication skills. Highly organized with strong attention to detail. Ability to manage multiple priorities in a fast-paced environment. Creative mindset with a strong eye for design and brand consistency. Ability to collaborate effectively with corporate and onsite teams. Ability to travel as needed for events and content capture. What We Offer 100% Employer-Paid Health Insurance options (after 30 days of employment). Flexible Spending Accounts, Life Insurance, Long-Term Disability, and other supplemental insurance benefits. Paid Time-Off/Holidays. 401(k) Retirement Plan. Employee Referral Program. Employee Assistance Program. Employee Discounts Program. Yearly Recognition Gifts. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Disclaimer: The tasks and responsibilities listed are not the only ones applicable to the positions. #J-18808-Ljbffr Atlantic Pacific Companies