Associate Manager Brand and Consumer Insights

Associate Manager Brand and Consumer Insights Job Summary Are you passionate about understanding consumer behavior and driving brand growth? As an Associate Brand and Consumer Insights Manager, working closely with a Senior Brand and Consumer Insights Manager, you will be the voice of the consumer and shopper, ensuring our businesses operate with empathy and a deep understanding of consumer needs. With our business units prioritizing consumer insights at every phase of the brand journey—from innovation to shelf—you'll significantly impact business results across our categories. You'll have the opportunity to work on historical brands that have transformed lives, unlocking valuable insights that fuel brand innovation and enhance household penetration. Responsibilities Collaborate Across Teams: Work closely with cross-functional teams to identify key learning opportunities that align with specific business initiatives, including new product development, market execution, and shopper and category insights. Research & Knowledge Gathering: Develop and execute comprehensive learning plans using agency resources or self-directed research tailored to meet specific research objectives. Influencing Stakeholders: Present actionable insights effectively through compelling presentations, reports, and other mediums to ensure knowledge absorption and drive tangible business impact. Stay Ahead of Trends: Keep abreast of industry trends and best practices in data analysis and insights generation to continuously enhance our strategies. Core Competencies Consumer Curiosity: A genuine desire to understand people, behaviors, motivations and unmet needs. Critical Thinking & Problem Solving: Ability to move beyond data collection and interpret what findings actually mean. Objective Analysis: Comfort working with data, leveraging creative but valid methods to obtain it, and assessing evidence objectively. Storytelling & Communication: Ability to turn complex findings into simple, compelling narratives that drive business impact. Required Qualifications Educational Background: Bachelor’s degree in Business, Psychology, Sociology, or a related field. Research Proficiency: Strong understanding of market research fundamentals. Experience crafting surveys, screeners, discussion guides and analytic plans, and/or moderating consumer research highly preferred. Preferred Qualifications Experience: 3-5 years relevant professional experience in consumer insights, analytics, brand management, or strategy focused role. Employees can expect to be paid a salary between $115520-173280. Additional compensation may include a bonus or commission (if relevant). Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc. If selected for this role, the offer may vary based on market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors. Bayer is an Equal Opportunity Employer/Disabled/Veterans Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. Equal Opportunity Employer Statement: Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders. #J-18808-Ljbffr Bayer AG