GLO - Information Specialist I

The Texas General Land Office (GLO) is seeking an Information Specialist I for the Communications Department. Information Specialist I performs informational and communications work involving the collection of information to develop, create, and produce content and materials for release to various communications media (broadcast, print, digital, and/or social) and for use by the agency, the general public, and other government agencies. Mission The Texas General Land Office primarily serves the schoolchildren, veterans, and the environment of Texas. The agency does so by preserving our history, maximizing state revenue through innovative administration, and through the prudent stewardship of state lands and natural resources. Contributions to the GLO Assists in the development, scheduling, and implementation of agency social media content across various platforms. Assists in creating engaging posts, graphics, photos, and short‑form videos that support agency initiatives, programs, and events. Monitors social media channels and audience engagement, responding to inquiries or directing questions to appropriate staff as needed. Tracks and analyzes social media performance metrics and prepares reports for the communications team to evaluate effectiveness, audience growth, and engagement trends. Assists with maintaining content calendars and ensuring consistent messaging across all digital platforms. Coordinates the collection and organization of photographic, video, and other multimedia content for use in social media campaigns and agency communications. Supports the promotion of agency programs, events, conferences, workshops, public meetings, and community outreach initiatives through digital channels. Research current social media trends, emerging platforms, and best practices to identify opportunities for increased audience engagement and awareness. Monitors agency social media activity to ensure compliance with established policies, branding standards, and communication guidelines. Collaborates with GLO social media coordinator to develop content that informs, educates, and engages the public. Assists with live event coverage, content creation, and other digital communication efforts that enhance the agency’s public presence and outreach goals. Minimum Qualifications Graduation from an accredited four‑year college or university with a major in public relations, communications, or a related field. At least one year of experience with developing content creation. Education and experience can be substituted for one another. Preferred Qualifications Experience with drafting press releases, social media content, and communication campaigns. Experience with creating excellent communication and tailored messaging for diverse audiences. Experience with Adobe Photoshop, Illustrator, or InDesign. Knowledge of GLO programs. Knowledge of basic Spanish language. Physical Requirements This position requires the employee to primarily perform sedentary office work; however, mobility (moving around the worksite) is routinely required to carry out some duties. The job also requires normal cognitive abilities and the stamina to maintain attention to detail despite interruptions. The individual must be able to move and transport records, documents, boxes, and all related information and materials, weighing up to 20 pounds when required. Compensation and Benefits Free Parking Defined Retirement Benefit Plan, Optional 401(k) and 457 accounts Medical Insurance – The State pays 100 % of the health plan premium for eligible full‑time employees and 50 % of the premium for eligible dependents. The State pays 50 % of the eligible part‑time employees’ premiums and 25 % for eligible dependents. Optional Benefits such as dental, vision, and life insurance. Minimum of 96 + hours of annual leave a year; annual leave increases with length of service. Professional Development Opportunities: The GLO offers numerous courses to help employees grow using resources through LinkedIn Learning and our EAP provider. #J-18808-Ljbffr