Digital Content Specialist

Career Area and Job Summary Career Area: Technology, Digital and Data Job Summary: Join the Leads Product Management team of Cat Digital (ALI - Advance Leads & Insights) and be responsible for content creation of our Leads and Prioritized Action List that drive business growth with our partner industries and dealers. The role leads visualization development of prioritized actions through Online Description (future – One Funnel Inform) by receiving input from business stakeholders, translating business needs into clear product requirements and development features, and partnering with product, UX, engineering, and adoption teams to identify, prioritize, and deliver improvements that make Online Description (OD) more actionable for dealers and internal users. What You Will Do Receive and review input from business partners, product teams, dealers, adoption consultants, and field stakeholders to understand Online Description content and functionality needs. Transform business feedback and product concepts into structured requirements, user stories, feature definitions, mock‑up direction, and backlog items for development teams. Partner with UX, engineering, product owners, and subject‑matter experts to define how features should be designed, built, tested, and released across current and future OD experiences. Evaluate existing Online Description content, widgets, links, data fields, and user flows to identify opportunities for clearer messaging, better dealer usability, improved sales execution, and stronger alignment with business objectives. Support delivery readiness by reviewing samples, validating requirements, providing feedback on defects or gaps, coordinating translations or content updates, and confirming that delivered features meet the intended business outcome. Qualifications Business Analysis: Basic knowledge of gathering business input, identifying needs, documenting requirements, and recommending solutions. Product Requirement Definition: Advanced experience in converting business requests into clear feature scope, user stories, acceptance criteria, content rules, and development‑ready backlog items. Product Knowledge: Basic understanding of Online Description content, widgets, data sources, dealer workflows, PSE integration, and how OD supports sales execution and customer conversations. Decision Making and Critical Thinking: Ability to analyze requests, compare trade‑offs, identify missing business inputs, and recommend next steps based on impact, feasibility, dependencies, and release timing. Effective Communications: Experience translating between business, technical, UX, and field audiences; communicating requirements clearly; and keeping stakeholders aligned on scope, status, risks, and decisions. UAT Experience: Reviewing samples, validating content and functionality against requirements, providing feedback to engineering, and confirming readiness for release or production movement. Experience managing multiple projects while working with a technical team in a Digital Platform and Commerce environment. Familiarity with Agile tools such as Aha!, DevOps/VSTS, and related digital content change‑request management. Knowledge of digital content and visualization issue resolution, software development lifecycle, and onshore/offshore team models. Benefits Medical, dental, and vision benefits* (plan eligibility and terms apply) Paid time off plan (Vacation, Holidays, Volunteer, etc.) 401(k) savings plans Health Savings Account (HSA) Flexible Spending Accounts (FSAs) Health Lifestyle Programs Employee Assistance Program Voluntary Benefits and Employee Discounts Career Development Incentive bonus Disability benefits Life InsuranceParental leave Adoption benefits Tuition Reimbursement Visa Sponsorship is not available for this position. Compensation Pay Range: $89,210.00 - $133,810.00 (benefits and total compensation vary by multiple factors). Location This position will be based out of one of the following offices: Chicago, IL; Peoria, IL; or Irving, TX. Application Details Posting Dates: July 7, 2026 - July 12, 2026. Any offer of employment is conditioned upon the successful completion of a drug screen. Caterpillar is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply. #J-18808-Ljbffr