Digital Marketing Coordinator

Job Description

Job Description

Mobility Credit Union is seeking a creative, organized, and data-driven Digital Marketing Coordinator to support our growing marketing and community presence. This role is responsible for creating, publishing, and managing digital content across multiple platforms, supporting cross-department member-facing communications, and representing the credit union at community and business development events. This position plays a key role in ensuring all member-facing communications are clear, accurate, and aligned across departments.

Primary Responsibilities

60%  Digital Marketing, Content Creation & Cross-Department Member-Facing Areas

• Create, publish, and manage engaging digital content across social media platforms including TikTok, YouTube, Facebook, and other applicable channels
• Develop, schedule, and manage email marketing campaigns and in-app messages
• Create, update, and coordinate cross-department member-facing communications, including statements, online banking, mobile app messaging, website content, signage, and other communications originating from multiple departments
• Partner with operations, lending, deposit services, call center, and other departments to ensure all member-facing content is accurate, current, and consistent
• Design, build, and maintain the credit union’s social media presence and content calendar
• Plan and execute digital marketing campaigns across web, email, social, and display channels
• Measure and report performance of campaigns using KPIs and ROI metrics
• Identify trends and insights to optimize content performance and engagement
• Collaborate with internal teams to create landing pages and optimize user experience
• Conduct A/B testing, conversion testing, and campaign optimization

20% Community & Business Development Events

• Attend and assist with community, chamber, and business development events
• Support event setup, execution, and follow-up marketing efforts
• Capture photos, videos, and content at events for social media, website, and promotional use
• Serve as a brand ambassador for Mobility Credit Union

10%  Facility & Fleet Support 

• Assist with miscellaneous facility and fleet management tasks as requested
• Support coordination, tracking, and documentation of related needs

5%  Quality Assurance 

• Review all cross-department, member-facing materials to ensure accuracy, compliance, and consistency
• Verify that statements, website pages, social profiles, email templates, mobile app messaging, signage, and promotional materials are current and up to date

5%  Other Duties as Assigned 

• Support additional projects and tasks as needed to support marketing, operations, and organizational goals

Qualifications & Skills

• Highly creative with strong attention to detail
• Strong organizational, communication, and time-management skills
• Self-motivated yet customer-focused
• Ability to collaborate effectively across departments
• Proficient in marketing research, analytics, and performance tracking

Education, Experience, and Technical Requirements

• Bachelor’s or master’s degree in marketing or a related field
• Proven experience in digital marketing
• Demonstrable experience with SEO/SEM, email marketing, social media, and display advertising
• Experience optimizing landing pages and user funnels
• Experience with A/B and multivariate testing
• Working knowledge of marketing analytics tools (e.g., Google Analytics, SEMRush, or similar)
• Basic working knowledge of HTML, CSS, and JavaScript concepts preferred

Work Hours & Benefits

• Full-time position with standard business hours; occasional evenings or weekends may be required for      community events
• Flexible scheduling options may be available
• Competitive compensation and benefits package including medical, dental, vision, paid time off, and retirement benefit
• Opportunity to work for a mission-driven credit union focused on community impact and member service

PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION

• TALKING: One must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.
• REPETITIVE MOTIONS: Movements frequently and regularly require using the wrists, hands, and/or fingers.
• FINGER DEXTERITY: Primarily using just the fingers to make small movements such as typing, picking up small objects, or pinching fingers together.
• AVERAGE HEARING: Able to hear average or normal conversations and receive ordinary information.
• AVERAGE VISUAL ABILITIES: Average, ordinary visual acuity is necessary to prepare or inspect documents or products, or operate machinery.
• PHYSICAL STRENGTH: Sedentary work; sitting most of the time. Exerts up to 10 lbs. of force occasionally.

WORKING CONDITIONS

• No hazardous or significantly unpleasant conditions (such as in a typical office).

MENTAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION

• REASONING ABILITY: Ability to deal with a variety of variables under only limited standardization. Able to interpret various instructions.
• MATHEMATICS ABILITY: Ability to compute discount, interest, profit, and loss; commission markup and selling price; and ratio, proportion, and percentage. Able to perform very simple algebra.
• LANGUAGE ABILITY: Ability to read a variety of books, magazines, instruction manuals, atlases, and encyclopedias. Ability to prepare memos, reports, and essays using proper punctuation, spelling, and grammar. Ability to communicate distinctly with appropriate pauses and emphasis; correct punctuation (or sign equivalent), and variation in word order; using present, perfect, and future tenses.

INTENT AND FUNCTION OF JOB DESCRIPTION

This job description is intended as a summary of the major duties and responsibilities as well as qualifications for this position. The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the Credit Union.

Job descriptions are not intended as and do not create employment contracts. The Credit Union maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.