Content Marketing Manager

Company Description The University of Dallas is a nationally recognized Catholic liberal arts university serving one of the largest and fastest-growing metropolitan areas in the United States. With campuses in Irving, Texas, and Rome, Italy, the institution is known for the rigor of its Core Curriculum, grounded in the great works of Western civilization and the Catholic intellectual tradition. UD also offers flexible graduate programs in business, liberal arts and ministry, taught by faculty committed to the pursuit of wisdom, truth and virtue. The university provides a close-knit academic community that values intellectual engagement, ethical leadership and global perspectives, offering a dynamic environment for professionals in marketing and communications. Role Description The Content Marketing Manager is responsible for developing and executing strategic communications initiatives that expand awareness of the university’s brand and support revenue growth through enrollment and advancement. This role develops compelling written content across multiple platforms, manages institutional social media and digital content, supports undergraduate admission marketing communications, and leads media relations efforts,. Success in this role requires exceptional writing, editing, storytelling and content management skills, including the ability to produce marketing content, digital content, admission-focused communications, and press releases that advance the university’s mission and strategic priorities. Company Description The University of Dallas is a nationally recognized Catholic liberal arts university serving one of the largest and fastest-growing metropolitan areas in the United States. With campuses in Irving, Texas, and Rome, Italy, the institution is known for the rigor of its Core Curriculum, grounded in the great works of Western civilization and the Catholic intellectual tradition. UD also offers flexible graduate programs in business, liberal arts and ministry, taught by faculty committed to the pursuit of wisdom, truth and virtue. The university provides a close-knit academic community that values intellectual engagement, ethical leadership and global perspectives, offering a dynamic environment for professionals in marketing and communications. Role Description The Content Marketing Manager is responsible for developing and executing strategic communications initiatives that expand awareness of the university’s brand and support revenue growth through enrollment and advancement. This role develops compelling written content across multiple platforms, manages institutional social media and digital content, supports undergraduate admission marketing communications, and leads media relations efforts,. Success in this role requires exceptional writing, editing, storytelling and content management skills, including the ability to produce marketing content, digital content, admission-focused communications, and press releases that advance the university’s mission and strategic priorities. ESSENTIAL DUTIES AND RESPONSIBILITIES Social Media and Digital Content Management Develop and implement content for institutional social media channels that advances brand awareness, engagement and strategic university priorities. Create and edit compelling written content for social media, blogs and other digital channels, ensuring a consistent voice, message and visual identity. Develop content that integrates institutional storytelling with enrollment, advancement and campus communications priorities. Monitor social media trends, audience engagement and platform performance to inform content strategy. Organize, track and manage digital content assets, including copy, images, videos and links, to support timely publication across social media, web and email channels. Coordinate digital content requests, deadlines and approvals to ensure consistent messaging and efficient workflow. Supervise student interns involved in content creation, social media management and digital communications projects. Undergraduate Admission Marketing Partner with the Office of Undergraduate Admission to develop and implement print, email and digital communications for prospective undergraduate students and families. Write and edit persuasive admission marketing content that communicates the value of a University of Dallas education and supports recruitment goals. Develop enrollment-focused messaging and storytelling that highlights academic excellence, student outcomes, campus life and the university’s Catholic liberal arts mission. Support admission communication campaigns by creating content for brochures, email marketing, web pages and other recruitment materials. Media Relations Develop and implement public relations strategies to secure earned media coverage (local, regional and national) for academic programs, research, faculty expertise, student achievements, institutional rankings, events and university initiatives. Cultivate, maintain and deepen relationships with journalists, editors, producers, bloggers and other media stakeholders. Monitor news and media trends relevant to higher education, identify opportunities to generate positive coverage and proactively pitch story ideas. Write and edit press releases, media advisories, feature stories, executive communications and other public-facing content that advances the university’s visibility and reputation. Manage publicity surrounding major institutional announcements, events, initiatives and accomplishments. Maintain and manage media contact databases and stay current on media best practices, emerging outlets and changes in the communications landscape. OTHER FUNCTIONS This job description is not to be construed as an exhaustive statement of duties, responsibilities or requirements. Employees may be required to perform other job-related duties as requested by the supervisor, subject to reasonable accommodation. All employees are responsible for compliance with published university policies and procedures, including, but not limited to, the requirements detailed in the most current employee handbook. Other duties as assigned to ensure the efficient and effective operation of the Office of Marketing & Communications. SUPERVISORY RESPONSIBILITIES Supervise, train, mentor and evaluate the work of one or more part-time marketing interns. COMPETENCY CATEGORIES Decision Making, Cost Management, Interpersonal Skills, Planning and Prioritizing, Problem Solving, Time Management, Written Communication. EDUCATION/EXPERIENCE Bachelor’s degree from an accredited university. Two (2) or more years of experience in non-profit public relations, marketing or related field. KNOWLEDGE, SKILLS AND ABILITIES Exceptional writing, editing and proofreading skills, with the ability to communicate effectively and persuasively to a variety of audiences. Demonstrated ability to write press releases, feature stories, marketing copy, social media content and admission-focused communications. Strong storytelling ability and understanding of how to adapt content for media, marketing and recruitment purposes. Other Skills and Abilities Required Demonstrated work ethic and ability to work without direct supervision. Excellent interpersonal skills and ability to work as part of a team in a service-oriented environment. Ability to build strong professional relationships with faculty and staff. Strong organizational/task-oriented approach and ability to prioritize tasks. Ability to develop, collect, analyze and interpret data used for student recruitment. Demonstrated organization, attention to detail and deadline orientation. Ability to articulate key aspects and benefits of a Catholic liberal arts education. Hubspot proficiency preferred. Experience with university administrative databases, such as Slate or Banner, preferred Experience with Modern Campus or a comparable website platform preferred. Knowledge of AP Style. Physical Demands The work will require sitting for long periods, climbing stairs, walking and occasional bending and kneeling to stock or remove files and supplies from storage cabinets. Requires use of hands to type, open mail and handle various documents. WORK ENVIRONMENT The work isgenerallyperformed on-sitewithin an office environment, with standard office equipment available. The noise level in the work environment is usually low to moderate. ADDITIONAL INFORMATION The position requires the ability to work evenings, partial weekends and campus visit programs as needed for success. #J-18808-Ljbffr