Manager, Charging & Energy Services - GTM Operations

Responsibilities Lead the planning and implementation of the home charging journey in close partnership with Digital Product/Ford App, Marketing & Comms, Hardware Engineering, Ford Customer Service Division (FCSD), Installation Partners, Office of General Council (OGC), Field Operations, and Dealers. Own go-to-market execution for charging programs end-to-end: plan, do, check & act. Lead current and upcoming workstreams including (but not limited to): Dealer Charging Solutions (DCS) — pilot, soft launch, and national rollout. Integration of Installation Services into dealer and customer flows. Home Charging / Energy Services: Align Sales Channels & Experience Integrations both online and in-store. Serve as the decision maker during launch and hypercare windows; own escalation paths and resolution speed. Own the strategy, design, and execution of dealer-facing program elements — enrollment processes, participation agreements, and program documentation (e.g., DPES) to maximize value at Retail. Partner with Field Operations to drive dealer enrollment, engagement, and ongoing participation. Design and deliver dealer comms and training across launch phases — from "why enroll" through "how it works". Coordinate joint training plans across Charging, DMP, and Rewards teams. Partner across the Ford Charging & Energy Services Orgs to ensure GTM consistency and shared learnings. Work closely with Product Managers on the Dealer Member Portal (DMP) and adjacent platforms to translate field and dealer needs into PRDs, user flows, and roadmap priorities. Run UAT and product launch validation in partnership with Product, Engineering, and Analytics (GDIA) teams. Influence roadmap prioritization through regular product syncs. Partner with Consumer Marketing and GTM Communications to deliver field- and dealer-ready materials including training & support tools to maximize value prop at Retail. Ensure consistency and alignment between dealer-facing and customer comms across all pillars and channels (Online, Instore, In App). Coordinate with FCSD, Charging Warranty & Service Ops and Percepta on customer support, service touchpoints, and dealer-service alignment. Coordinate with Ford Charging Intelligence & GDIA on reporting and analytics to ensure dealers, field, and the business have the data they need. Manage day-to-day and strategic relationships with Installation Partners (e.g., Qmerit), One Magnify, etc. on behalf of GTM programs to maximize efficiencies for all stakeholders. Requirements Bachelor's Degree in Engineering or Business discipline. 3+ years of experience in Product Development, Marketing, Customer Experience, or similar. 5+ years of experience in GTM operations, dealer/channel program management, field operations, retail strategy, or automotive sales operations. Experience in customer journey development & execution. Demonstrated ability to own a program end-to-end — plan, do, check & act — with a strong drive for results, commitment to quality, and attention to detail. Creative thinker, problem solver, and resilient — comfortable operating in white space and evolving the business beyond traditional models; able to build the path as you walk it. Self-starter able to work independently with minimal supervision in a fast-paced, ambiguous, high-visibility environment. Strong cross-functional leadership; proven ability to influence peers, partners, and senior stakeholders to gain alignment toward a shared vision and goals — without relying on direct authority. Prior experience leading projects that require collaboration across multiple teams, organizations, and external vendors. Experience designing and executing training, comms, and change management for a distributed network (dealers, franchisees, field reps, or similar). Sharp written communication — able to translate complex product capabilities into clear "why-buys" and operational guidance. #J-18808-Ljbffr Jobtailor