B2B General Manager

As B2B General Manager, you will oversee the evolution and execution of a comprehensive strategy to grow Balsam Hill’s business sales. This role is pivotal in driving omnichannel growth through strategic sector development and a combination of online and offline sales initiatives. Success in this role requires a seasoned leader with strong strategic thinking skills, a hands-on approach to execution, and exceptional relationship-building capabilities.

This full-time position reports to the VP of Growth located in Redwood City, CA and is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office.

What you’ll be doing:

• Lead team with accountability for business outcomes, promoting solution-sharing and inspiring the broader team/function with a vision aligned with organizational values
• Develop and execute a comprehensive strategy to expand B2B sales, including both online and offline initiatives
• Drive omnichannel growth by identifying and capitalizing on strategic sector opportunities
• Provide umbrella oversight for the B2B channel, including:
  • Digital commerce initiatives across multiple sites and platforms
  • Various sector development (hospitality, trade, etc.)
  • Strategic account management
• Build strong cross-functional relationships across the company to gain alignment and support for B2B initiatives, to include:
  • Digital Experience teams on online shopper experience and content strategy
  • Merchandising teams on product development and assortment strategy
  • Marketing teams on channel-specific programs and brand positioning
  • Technology teams on e-commerce and system integrations
  • Operations teams on B2B specific fulfillment and customer service needs
• Oversee and manage a small but growing team
• Dive into the operational complexities of the B2B business, ensuring seamless execution and measurable results
• Drive analytical decision-making through:
  • Demand planning and forecasting
  • Sales performance analytics
  • Sector profitability analysis

What you bring to the table:

• 15+ years of progressive retail and sales leadership experience
• 10+ years of leadership experience with P&L responsibility
• Leads team with accountability for business outcomes, promoting solution-sharing and inspiring the broader team/function with a vision aligned with organizational values
• Proven track record in omnichannel retail strategy and execution
• Track record of successful cross-functional leadership
• Leadership Competencies:
  • Strategic vision with tactical execution capability
  • Strong analytical and data-driven decision-making
  • Excellence in relationship building and stakeholder management
  • Proven ability to recruit and develop high-performing teams
  • Executive presence and communication skills
• Change management and organizational development expertise

About Us: Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, and the Philippines.

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

• Check out our flagship brand, Balsam Hill: balsamhill.com
• Balsam Brands in Forbes:
• Balsam Brands on LinkedIn:
• Glassdoor:

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes:

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Company-paid life and AD&D insurance
• Company-paid short and long-term disability insurance
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
• Paid 5-week sabbatical leave after 10 years of employment
• Annual continuous learning benefit up to $1,000 per person, per fiscal year
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
• Generous team member merchandise discount
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance

The base pay range for this position is: $194,000 to $243,000. Please note that placement within the posted salary range is based on several factors, including geographic location, experience, skills, alignment with role requirements and other job-related factors. It is uncommon for offers to be made at the top of the range, as this typically reflects a candidate who exceeds all role requirements and brings significant, directly applicable experience. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner.

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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