Brand Manager

Brand Manager - Travel Retail Americas Miami, FL Lead the growth and development of beauty brands across the Travel Retail Americas region. Set brand strategy in TRAM countries, drive initiatives, oversee launches, and drive growth through marketing strategies that elevate brand equity. Responsibilities Lead Brand Business objectives, strategies and go‑to‑market action plan in alignment with regional commercial strategy and the supervision of the Marketing Director Participate in the planning of the Brand Target for the fiscal year, including NR/A&CP objectives and strategies Own initiative / Icons forecast guidelines in alignment with the Marketing Director and own marketing support strategy, planning and budget Identify new business opportunities and develop strong concept sell to launch new projects in the region Identify opportunities for exclusive travel retail innovations or consumer experiences Act as the key liaison between Global Brands, Global Travel Retail teams, Commercial teams and Retail partners Inspire, engage and motivate commercial & retail teams through impactful brand storytelling and marketing presentations Own Marketing Strategies & Plans for the brand in charge Understand consumer/shopper/customer needs, preferences, values, behaviour and demographics Propose portfolio strategy and guidelines localisation including TPR / discontinuations / Sets / Initiatives / Icons Lead communication, decision and approval process between brand global teams / TRAM team and retailer/distributors Develop and implement omnichannel activations to engage travellers, including media, digital, in‑store localized plans to support key launches and KCP (Key consumption periods) Partner closely with merchandising team to ensure strong in‑store visibility and brand consistency Ensure brand touch‑points consistency through strong partnership with merchandising to achieve perfect in‑store execution in the region Own business and performance management for the brands in charge Monitor and analyse sell‑in and sell‑out performance, market share and ROI of marketing initiatives Support monthly brand line business reviews with Marketing Director Provide clear recommendations and action plan to maximise brand growth and profitability Manage marketing budgets ensuring efficient allocation of resources across priorities Qualifications Master’s degree in marketing or business 3‑5 years of marketing experience, including 2‑3 years in luxury beauty Proficiency in written and spoken English and Spanish Excellent communication and presentation skills; able to manage multiple stakeholders and work cross‑functionally Analytical, well‑organized, detail oriented, strategic mindset, operational excellence, team player, passion for beauty and product sensibility Experience in the travel retail channel preferred Experience in colour preferred Benefits Work in a diverse environment with professionals who are passionate about their work. Coty’s global omni‑working policy allows up to 50% remote working. Flexible philosophy of remote working to support personal circumstances and performance. EQUAL EMPLOYMENT OPPORTUNITIES We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on click.appcast.io . #J-18808-Ljbffr 6AM City, LLC