Marketing Business Development Manager

About Audubon Fertility & Fertility Specialists Network

Audubon Fertility is a New Orleans fertility practice dedicated to providing advanced reproductive care with a personalized, patient-first approach. As part of Fertility Specialists Network (FSN), Audubon combines the strength and resources of a growing fertility network with the relationships, reputation, and community connection of a local practice.

As Audubon Fertility continues to grow throughout the Greater New Orleans area and surrounding communities, we are investing in strong physician relationships, thoughtful community engagement, and strategic business development initiatives that expand access to fertility care and elevate our physicians within the market.

Position Overview

The Business Development Manager plays a critical role in driving referral growth and expanding the presence of Audubon Fertility throughout the Greater New Orleans healthcare community.

This role blends strategic business development, hands-on field outreach, physician relationship management, and local marketing. The Business Development Manager will serve as a key representative of Audubon Fertility in the community and a central connector between referring providers, Audubon physicians, clinic leadership, and the FSN marketing team.

Operating with a high degree of autonomy, this individual will be expected to identify opportunities, build meaningful relationships, execute consistently, and develop a strong understanding of the local healthcare landscape.

Success in this role requires sound judgment, strong business acumen, exceptional organization, and the ability to turn relationships into measurable referral growth.

Key ResponsibilitiesReferral Growth & Relationship Management

• Build, maintain, and grow trusted relationships with OB/GYNs, primary care providers, urologists, oncologists, surgeons, and other community partners to drive consistent patient referrals.
• Take ownership of the Greater New Orleans territory, developing strategic plans to grow existing referral relationships and activate new referral sources.
• Develop a strong understanding of Audubon Fertility’s physicians, services, areas of expertise, and patient pathways to effectively communicate differentiators to referring providers.
• Identify referral gaps and emerging opportunities within the market and develop targeted outreach strategies to address them.

Field Outreach & Physician Engagement

• Maintain a consistent presence in the field through in-person office visits, physician lunches, educational meetings, and community engagement.
• Develop meaningful relationships with both physicians and key referral-office staff.
• Coordinate opportunities for Audubon Fertility physicians to meet and build relationships directly with referring providers.
• Serve as a professional, ethical, and credible representative of Audubon Fertility and FSN throughout the New Orleans medical community.

Marketing & Event Execution

• Plan and execute innovative and traditional local marketing initiatives, including physician events, educational programs, open houses, community partnerships, and networking opportunities.
• Identify creative opportunities to increase Audubon Fertility’s visibility and differentiate the practice within the New Orleans market.
• Work closely with the FSN marketing leadership to ensure local initiatives align with broader brand and growth strategies.

Public Relations & Physician Visibility

• Identify opportunities to elevate Audubon Fertility physicians through local media, podcasts, grand rounds, speaking engagements, professional organizations, and community events.
• Develop relationships with relevant healthcare organizations and community partners that can expand physician visibility and referral opportunities.
• Partner with marketing and clinical teams to ensure consistent messaging and strong representation of the Audubon Fertility brand.

Data, Reporting & Performance Tracking

• Maintain organized and accurate reporting systems to track outreach activity, referral growth, account development, and market opportunities.
• Monitor referral trends and use data to identify high-performing relationships, gaps, and opportunities for additional growth.
• Develop and manage territory plans with clear goals, priorities, and measurable outcomes.
• Use business insights to continuously refine outreach strategy and prioritize activities with the greatest potential impact.

Marketing Collaboration & Content Support

• Collaborate closely with Audubon physicians, clinic staff, and the FSN marketing team to support educational, behind-the-scenes, and thought-leadership content.
• Identify patient and provider questions, market trends, and competitive insights from the field that can inform marketing campaigns and content development.
• Serve as the local eyes and ears of the marketing and growth team, proactively sharing opportunities and insights from the New Orleans market.

Qualifications & Professional Competencies

• Bachelor’s degree in Business, Marketing, Communications, Healthcare Administration, or a related field.
• 2+ years of experience in business development, sales, field marketing, physician relations, or healthcare-related marketing.
• Experience developing relationships with physicians and medical practices strongly preferred.
• Knowledge of the Greater New Orleans healthcare community is highly desirable.
• Strong business and financial acumen with an understanding of growth drivers, referral dynamics, and performance metrics.
• Exceptional organizational, planning, and time-management skills with the ability to manage multiple priorities and deadlines.
• Proven ability to work independently, take initiative, and maintain accountability while collaborating effectively with a broader team.
• Excellent verbal and written communication skills with the confidence and professionalism to engage physicians, administrators, and clinical teams.
• Positive, solutions-oriented mindset with a strong sense of ownership, perseverance, and follow-through.
• Comfortable spending significant time in the field throughout Greater New Orleans and surrounding referral markets.