Associate Creative Strategist
$60k - $85kTubeScience
Associate Creative Strategist Los Angeles, California, United States
DATA-DRIVEN CREATIVE, REPORTING FOR DUTY
Seeking a Sharp Creative-Analytical Hybrid to Craft Performance Ads that Drive Client Revenue Growth Role: Associate Creative Strategist Location: Los Angeles, CA (Hybrid) Salary: $60,000-$85,000/year + comprehensive benefits About TubeScience Founded in 2016, TubeScience stands at the forefront of revolutionizing video marketing with a dual mission: to create the world's most effective ads and to produce them in unparalleled volumes. Specializing in data-driven video content tailored for social media platforms, TubeScience harnesses advanced analytics and rigorous testing methodologies to understand audience engagement and response, aiming to maximize the effectiveness of their clients' advertising campaigns. By focusing on rapid experimentation and iteration, we help brands quickly find the most compelling messaging and creative concepts that resonate with their target demographics. Our services are on a pure pay-for-performance basis - our clients only pay us if our videos outperform anything they're running internally. Our clients are among the largest advertisers on FB and Instagram, across a wide range of verticals (incl. fashion, beauty, food, fitness apps, healthcare apps, financial services), giving us unique visibility into what drives success at scale. We focus on profitable growth with clients and grow their investment by 80% on average. Learn more at The Role As a key member of our strategy team, you will harness data, creative insights, and market research to craft compelling performance ads aimed at driving client revenue growth. Your role involves a dynamic mix of analyzing advertising data, collaborating closely with production teams to create impactful video and static ads, and writing persuasive scripts, all under the mentorship and direction of your Strategy Lead. What You'll Do With training and guidance from your manager/Strategy Lead, you will create performance ads that convert to client revenue growth by:- Analyzing data in platforms like Meta Ads Manager and TikTok Ads Manager
- Performing consumer, product, and competitor research using basic tools/resources
- Writing scripts and copy for video and static image ads
- Ensuring visuals match creative strategy outlined for the ad
- Giving feedback that aligns to the creative strategy of the ad
- Executing on feedback given by your Strategy Lead
- Identifying top-performing concepts within accounts using data and creative analysis
- Identifying effective concepts/trends in the social media ecosystem
- Utilizing data, research, and creative insights to formulate effective creative strategy
- Collaborating with Post-Production, Production, and your Strategy Lead to produce videos
- Analyzing the results of creative tests and utilizing this analysis to iterate
- Contributing to weekly strategic account planning
- Able to learn from training/examples and quickly execute new skills
- Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
- Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions
- Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities
- Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook)
- Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)
- Strong Google Sheets/Microsoft Excel skills preferred
- Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends
- Bachelor's Degree, or equivalent
- Why TubeScience
Vacancy posted 4 days ago
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