Marketing Lead, Content

Role Description

We're hiring a Marketing Lead to own the substance of how Sumble shows up in the world: the strategic narrative, the editorial voice, the assets that ship, and the social presence that compounds. This is a senior individual contributor role with no direct reports, and we're hiring it that way intentionally. You'll have full strategic ownership, stakeholder authority, and a real budget for tools and external resources.

• Define what Sumble sounds like, how we tell our story, and what we put into the world across every format that matters: long-form content, organic social, founder-voice posts, ad creative, sales enablement, brand.
• Operate with modern AI tooling and a tight roster of external specialists.

What you'll own

• Brand tone and editorial voice:
  • Define what Sumble sounds like with a distinct, casual, and direct brand voice.
  • Build the voice guide, tone do's and don'ts, and stylistic conventions.
  • Set the editorial bar and decide what we publish, what we kill, and what we sharpen before it goes out.
• Strategic narrative:
  • Develop and own Sumble's strategic narrative.
  • Partner with the founders and Head of Marketing to evolve the narrative.
  • Run the narrative loop with sales.
• Social and organic LinkedIn:
  • Own Sumble's organic social presence, primarily on LinkedIn.
  • Set the editorial calendar, write the posts, and shape the cadence.
  • Ghost-write for founders, execs, and key team members.
  • Engage with thought leaders and treat social as a system.
• Long-form and short-form content:
  • Swing comfortably across formats: essays, market analyses, social posts, and ad copy.
  • Write hook-based content that earns attention from the first beat.
  • Run the editorial calendar across all formats.
• Video and multimedia:
  • Own how Sumble shows up beyond text.
  • Brief, shape, and direct short-form video and visual assets.
  • Turn major narrative bets into multi-format moments.
• Sales-aligned content:
  • Build sales enablement assets and own the funnel content.
  • Ensure every major content investment ladders to pipeline or deals.
• Data-driven content from Sumble's platform:
  • Mine Sumble's own data and platform signals to produce unique content.
  • Turn raw signal into narrative.
• Search and AI visibility:
  • Own how Sumble gets found in classic SEO and AI answer engines.
  • Build practices and partnerships that compound this advantage.
• Measurement and iteration:
  • Track what works and what doesn't by piece and by channel.
  • Run a tight feedback loop with Sales and Customer Success.

Qualifications

• 7+ years of B2B content experience, ideally in GTM tech.
• Range across long-form and short-form content.
• Experience defining a brand voice.
• A sales-oriented mindset with experience working closely with sales teams.
• Data-curious and excited about finding stories in datasets.
• A Super IC operating style with a focus on content function.
• Demonstrated AI fluency in production workflows.
• Comfortable orchestrating consultants and agencies.
• Ghost-writing skills.
• Fluent in the standard B2B content stack.

Benefits

• Top tier medical, dental, and vision insurance (US).
• 401(k) (US).
• 4 weeks PTO.
• Equity in a high-growth, Series A company.
• Generous AI token usage policy.