Marketing Director

Job Description

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About Cedar Gold Group

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Cedar Gold Group is a fast-growing precious metals firm helping Americans protect and diversify their wealth through physical gold and silver. Our marketing engine drives our growth, and we're looking for a proven leader to take full ownership of it.

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The Role

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As Marketing Director , you will own the marketing department end to end — strategy, budget, execution, and results. Your number one mandate is delivering a consistent flow of qualified leads to our sales floor while building a brand clients trust. You'll inherit established vendor relationships, including a dedicated email/publisher management partner and a landing page designer, and you'll be responsible for managing and maximizing those relationships from day one.

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What You'll Do

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• Own marketing strategy, planning, and budget across all channels
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• Drive qualified lead generation and be accountable for lead volume, quality, and cost per acquisition
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• Manage our existing publisher and dedicated email relationships — negotiating placements, monitoring performance, and scaling what works
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• Direct our landing page design resource — prioritizing builds, running tests, and improving conversion rates
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• Build clear reporting on funnel performance (CPL, CPA, conversion rates, ROI by channel) and present results to leadership
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• Identify and launch new acquisition channels (paid media, direct response, content, partnerships)
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• Protect and grow the brand — messaging, reputation, and reviews — in a trust-driven industry
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• Build out the marketing team as the company scales
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What You Bring

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• 7+ years of marketing experience with at least 3 years leading a marketing function or team
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• A track record in direct response / lead generation marketing with clear, measurable results
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• Experience managing external vendors, publishers, and agencies
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• Strong analytical skills — you make budget decisions based on data, not instinct
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• Experience in precious metals, financial services, insurance, or another high-ticket, trust-driven industry is a strong plus
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• A hands-on, ownership mentality — you're comfortable being the senior-most marketer in the building
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Compensation & Benefits

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• Base salary: $100,000–$120,000 per year
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• On-target earnings (OTE): up to $200,000 annually
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• Full-time, in office at our Miami location
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• 15 days PTO after completion of your first year
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• Benefits package (health and retirement) rolling out beginning January 2027
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