Senior Manager of User Acquisition (Paid Social)

As a Senior Manager, User Acquisition – Paid Social, you will lead the strategy, execution, and optimization of paid social acquisition across multiple markets

You will own a significant area of the user-acquisition portfolio and be accountable for delivering sustainable subscriber growth, marketing efficiency, and measurable business impact

You will operate as a senior individual contributor and subject-matter expert by translating global growth priorities into integrated, market-relevant strategies across established and emerging social platforms

You will independently address complex performance challenges, establish scalable operating practices, and influence portfolio strategy, investment allocation, and go-to-market decisions across Marketing, Creative, Product, Analytics, Finance, and regional teams

Paid-Social Strategy and Business Ownership:
Own the paid-social user-acquisition strategy for a significant portfolio of markets, platforms, campaigns, or audience segments, aligned with broader growth and subscriber objectives and the strategic direction established by Growth Marketing leadership

Develop and execute full-funnel strategies across Meta, TikTok, Snapchat, and emerging social platforms, with particular emphasis on performance-driven acquisition and conversion

Translate company and global growth priorities into actionable channel strategies, investment recommendations, testing roadmaps, and market-specific execution plans

Develop annual and quarterly portfolio plans, including strategic priorities, investment scenarios, performance targets, and key business assumptions

Manage performance against defined business outcomes, including subscriber acquisition, customer acquisition cost, return on advertising spend, lifetime value, conversion, retention quality, and incremental growth

Identify emerging opportunities, performance risks, and changing market conditions and independently recommend adjustments to strategy, investment, and execution

Make day-to-day portfolio and campaign investment decisions within approved budgets and escalat material changes that involve significant financial or business risk

Balance global consistency with regional consumer behavior, cultural considerations, platform dynamics, and local market requirements

Performance Optimization and Measurement:
Establish scalable optimization frameworks across audience segmentation, bidding, placement, campaign structure, creative testing, and budget allocation

Use advanced performance analysis to diagnose complex acquisition challenges and determine appropriate corrective actions

Partner with Analytics and Data Science to strengthen attribution, incrementality testing, forecasting, experimentation, and performance measurement, including the evaluation of data limitations and conflicting performance signals

Evaluate performance across markets and platforms to identify systemic trends, scalable practices, and opportunities to improve portfolio-level efficiency

Develop business cases and investment recommendations using performance data, market insights, subscriber economics, and expected financial return

Establish channel benchmarks, performance standards, reporting practices, and decision frameworks that improve the quality and consistency of paid social execution

Synthesize complex performance data into portfolio-level insights to inform broader growth marketing strategy, forecasting, and investment planning

Identify measurement risks and limitations and clearly communicate their implications for business decisions

Creative and Experimentation Leadership:
Define paid-social creative strategy in partnership with Creative, Brand, Regional Marketing, and external agency teams, using performance evidence to influence creative priorities and resource allocation

Establish a structured experimentation roadmap encompassing audiences, formats, messaging, platform capabilities, landing experiences, and conversion opportunities

Lead complex, multi-market tests from hypothesis development through execution, measurement, interpretation, and broader application

Translate performance data into clear, creative insights and actionable recommendations for internal and external partners

Ensure creative approaches reflect platform-specific consumer behavior, cultural nuance, brand standards, and regional market needs

Evaluate emerging tools and practices for analytical reliability, brand suitability, operational risk, and measurable business value before recommending broader adoption

Cross-Functional and Global Leadership:
Serve as a senior paid-social subject-matter expert and strategic advisor to Growth Marketing and cross-functional leaders

Influence acquisition priorities, resource allocation, creative investment, and go-to-market decisions across multiple teams and regions through data-supported recommendations and clear articulation of business trade-offs

Lead complex, cross-functional initiatives involving Marketing, Creative, Product, Analytics, Finance, and regional stakeholders from problem definition through implementation and performance evaluation

Present performance results, strategic recommendations, business risks, and investment opportunities to senior leaders

Build alignment among stakeholders with different priorities, market perspectives, and operating requirements, resolving complex issues or escalating decisions with material financial, strategic, or reputational implications

Develop scalable playbooks, governance practices, and knowledge-sharing mechanisms to elevate paid social capabilities across the organization

Represent paid-social priorities in broader growth planning and ensure that market, platform, and audience insights inform cross-functional decisions

Agency and Partner Leadership:
Lead the strategic direction, performance expectations, and operating cadence of external agencies and platform partners

Hold agency partners accountable for execution quality, innovation, financial stewardship, and achievement of defined business outcomes

Partner with Procurement and Finance, as appropriate, to evaluate agency scope, platform investment, and commercial effectiveness

Provide recommendations regarding agency selection, scope, performance remediation, and renewal based on business requirements and demonstrated results

Build productive relationships with major and emerging social platforms to identify new capabilities, strategic opportunities, and competitive insights

Use agency and platform relationships to identify emerging industry practices and determine their relevance to Crunchyroll's acquisition strategy

Functional Leadership:
Provide subject-matter guidance, coaching, and informal leadership to other user-acquisition and marketing professionals

Review and improve the work of colleagues, agencies, and partners without requiring formal supervisory authority

Lead high-impact programs and workstreams, establishing priorities, clarifying responsibilities, and driving execution across contributors

Represent the paid-social function in broader growth planning and cross-functional decision-making forums

Develop functional standards and capabilities while remaining accountable as a senior individual contributor rather than a formal people manager

Share expertise and reusable practices that strengthen paid-social capabilities across markets and teams

In the role of Senior Manager, User Acquisition – Paid Social, you will report to the Senior Director, Growth Marketing

About the Team:
You'll join Crunchyroll's Growth Marketing organization, a global, cross-functional team focused on growing and engaging our subscriber base

The User Acquisition team is combining performance marketing, creative, analytics, product, finance, and regional expertise to turn audience insights into scalable growth across markets

Benefits

Receive a great compensation package including salary plus performance bonus earning potential, paid annually

Generous medical, dental, vision, STD, LTD, and life insurance

Flexible time off policies allowing you to take the time you need to be your whole self

401(k) plan, with employer match

Health care and dependent care FSA

Support program for new parents

Health Saving Account HSA program

Employer paid commuter benefit

Pet insurance and some of our offices are pet friendly!

Demonstrated ability to operate with substantial independence while recognizing decisions that require senior-leader review or escalationExperience in presenting complex performance information and recommendations clearly to stakeholders at all levels, including executivesStrong understanding of platform-specific creative strategy, audience behavior, and cultural differences across international marketsDemonstrated success developing and scaling paid-social acquisition strategies with measurable impact on subscriber, revenue, or customer-growth outcomesStrong knowledge of performance measurement, attribution, incrementality, forecasting, experimentation, and customer-lifetime-value conceptsExperience managing significant media investments and making data-informed budget-allocation decisions across campaigns, platforms, or marketsExperience leading agency relationships and holding external partners accountable for performance and business outcomesExperience developing reusable frameworks, operating standards, or playbooks adopted across multiple campaigns, markets, or teamsExperience in subscription services, streaming, entertainment, anime, gaming, or fandom-driven brands is strongly preferredExperience applying sound judgment to significant media investments, including evaluating financial trade-offs and making recommendations using incomplete or conflicting dataExperience influencing senior stakeholders and leading cross-functional initiatives without direct authorityExperience solving complex, ambiguous business problems independently and converting analysis into actionable strategyAdvanced hands-on expertise across Meta, TikTok, Snapchat, and other major or emerging social advertising platforms8+ years of progressive experience in paid social, user acquisition, growth marketing, or performance marketing, including ownership of complex or multi-market programs

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