Public Relations Associate

Brand Engagement Manager I

Duration: 4 Months +
Pay Rate: $29.43/hr on W2
Location: New York, NY 10014
Position Overview

The Brand Engagement Manager I plays a key role in amplifying brand visibility, managing daily press relationships, coordinating product mailings, and supporting high-impact earned media campaigns.

This role will support the design and execution of forward-thinking, fully integrated PR and social campaigns in close collaboration with the broader brand engagement team. The ideal candidate is a passionate, creative, and strategic communications professional who thrives at the intersection of storytelling, culture, and commerce and can translate a brand's personality effectively across earned media activations.
Public Relations

• Execute comprehensive, strategic PR and brand partnership programs supporting product launches, key brand initiatives, and community efforts.
• Assist with the execution of press events, product launches, press previews, and influencer trips.
• Manage relationships with external PR agencies, brand partners, and media contacts, maintaining open and consistent communication.
• Liaise with internal and external teams to ensure on-brand execution of product launches, press events, and brand initiatives.
• Support internal press opportunities.
• Manage agency invoices, budget tracking, PR closet inventory, and general department coordination.

Analytics, Reporting & Budget

• Monitor and analyze web analytics dashboards, social reporting tools, and earned media metrics.
• Translate data into actionable insights and recommendations.
• Compile weekly and campaign-specific coverage reports and clipping highlights.
• Track Earned Media Value (EMV) metrics.

Required Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• 1-3 years of experience in PR, communications, or influencer marketing.
• Demonstrated success managing PR campaigns for consumer-facing brands.
• Established network in press, influencers, events, social media, and the beauty industry.
• Strong organizational skills with meticulous attention to detail and the ability to manage multiple projects in a fast-paced environment.
• Excellent written and verbal communication skills.
• Creative thinker with strong attention to detail and project management skills.
• Proficiency in PR monitoring tools such as Cision and Launchmetrics, as well as Microsoft Office Suite.

Preferred Qualifications

• Beauty or luxury fashion experience preferred.
• Knowledge of the fragrance industry and competitor landscape strongly preferred.
  
  
  About Us:
  Founded in 2009, IntelliPro is a global leader in talent acquisition and HR solutions. Our commitment to delivering unparalleled service to clients, fostering employee growth, and building enduring partnerships sets us apart. We continue leading global talent solutions with a dynamic presence in over 160 countries, including the USA, China, Canada, Singapore, Japan, Philippines, UK, India, Netherlands, and the EU.
  IntelliPro, a global leader connecting individuals with rewarding employment opportunities, is dedicated to understanding your career aspirations. As an Equal Opportunity Employer, IntelliPro values diversity and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or any other legally protected group status. Moreover, our Inclusivity Commitment emphasizes embracing candidates of all abilities and ensures that our hiring and interview processes accommodate the needs of all applicants. Learn more about our commitment to diversity and inclusivity at
  Compensation: The pay offered to a successful candidate will be determined by various factors, including education, work experience, location, job responsibilities, certifications, and more. Additionally, IntelliPro provides a comprehensive benefits package, all subject to eligibility.