Marketing Execution Senior Specialist

Location: Newtown Square, PA Purpose and Objective SAP America, Inc. seeks a Marketing Execution Senior Specialist to set strategic and tactical marketing performance targets, monitor and analyze campaigns, convert leads into the marketing and conversion funnel, conduct deep segmentation and complex statistical calculations, and present analysis and recommendations to senior marketing leaders. Expectations and Tasks Provide an engaging online experience for global audiences to generate demand, nurture prospects, support and amplify the SAP brand. Responsible for content management, search engine optimization, audience engagement, web design, email campaign development, and social media channel management. Utilize a broad knowledge of Digital Marketing services to support stakeholders in their programs. Evaluate, implement and optimize innovative approaches to Marketing by bringing in a digital mindset and collaborative approach across market units, regions and global teams. Plan and deliver content build/collection/distribution plan. Establish target goals and evaluate results for continuous improvement. Provide in-depth evaluation of program results and apply tactics to improve yield and progression of visitors, contacts, or leads, depending on the program type. Consult with strategic stakeholders to understand needs, propose Digital Marketing service packages, and deliver those offerings, analysis and recommendations to achieve desired results. Analyze usage of mobile devices for accessing SAP digital properties and recommend and develop innovative approaches to make the properties more accessible and desirable via mobile device. Engage with SAP Digital Tribe and other digital audiences through online conversations to understand their needs and resolve issues. Gather business requirements to support platform evaluation. Work with stakeholders and other departments to recommend, plan and deliver tools that support the business and audience needs. Education and Occupational Experience Bachelor's degree or foreign equivalent in Information Systems, Statistics, Analytics, Business Management, or related field and six (6) years of progressive post-baccalaureate experience in the job offered or related occupation. Alternatively, a Master's degree or foreign equivalent in the same fields and four (4) years of experience in the job offered or related occupation. Qualifications / Skills and Competencies Experience Experience must involve four (4) years in the following: Creating interactive dashboards using SAC, Tableau, Domo, and Adobe Analytics by leveraging internal and external data sources; Writing ETL scripts in SQL and Python to clean, stitch and analyze data across various data sources including SAP Hana, Adobe Analytics, and Tableau; Developing and executing digital reporting and analytics to drive successful KPIs, ROI, and overall marketing effectiveness through adoption of business intelligence tools such as Adobe Analytics, SAC, Tableau, Salesforce, SAP CRM, MSights, SAP Hana, SAP AFO; Analyzing large datasets using SQL and Python to identify trends, patterns, and outliers; Leading the reporting framework and supporting the marketing organization with end-to-end performance and ROI analysis of marketing campaigns, program effectiveness, and activity (including Paid, owned and earned media, content marketing, telemarketing). Additional Information This position is eligible for the Employee Referral Program subject to the eligibility criteria outlined in the SAP Internal Employee Referral Policy. We win with inclusion SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. Compensation Range Transparency The annual base salary range for this position is $96,470 - $149,600. The targeted combined range for this position is $100,000 - $170,000. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. #J-18808-Ljbffr SAP