Technical Sales Representative

POSITION SUMMARY The Technical Sales Representative role creates awareness, education and demand for LATICRETE products. The LATICRETE brand is driven on relationships, integrity, innovation, education, and a strong commitment to our customer base and the tile industry. This position drives sales through distribution outlets, contractors, architects/designers, end users and builders by establishing lasting partnerships. RESPONSIBILITIES Customer Education (25%) – Regularly work with distributors, contractors, GCs, architects, etc. to promote relationships and build trust. Conduct product knowledge training, including product usage demos (hands‑on and PowerPoint). Review stocking profiles with distribution to maximize sales in local markets. Conduct business overview meetings, presentations, distributor success plan meetings, potential MVP meetings, project tracking meetings and opportunity planning meetings. Help customers identify the best systems and products to meet their application needs. Perform job‑site visits to provide technical support such as product installation training, gather information for product questions or concerns and document all information in Salesforce. Actively participate in social media groups and communications as appropriate with customers. Work with customers to provide LATICRETE product and systems specifications to best fit the needs of the project. Territory Strategy (20%) – Develop a thorough Territory Business Plan to maximize opportunities and focus on development areas to ensure the territory meets or exceeds revenue targets. Regularly review and adjust the Territory business plan throughout the year as business needs change. Evaluate the territory distributor footprint to ensure sufficient coverage and product availability to end users. Maximize market penetration in the assigned territory. Maintain Project Tracking files and Competitive Pricing files. Work with territory partners, managers, and other teammates to share ideas to better service the territory. Establish promotions that can move the sales needle benefiting both Laticrete and our distribution partners. Plan calendar and travel to ensure efficient and maximized facetime with key customers. Update Salesforce to accurately reflect territory KPI attainment. Customer Support (25%) – Work with internal departments to resolve issues such as shipping, production, etc. to ensure customer satisfaction. Thoroughly investigate product claims in the field, document and work with LATICRETE Technical Services to find resolution for product‑related installation issues. Industry Knowledge/Presence & Skills Development (30%) – Attend industry events such as trade shows, local and national professional organization events. Represent LATICRETE as a resource for product knowledge which may include working a booth, presenting to an audience, or providing general information to attendees. Participate in internal LATICRETE product and system training. Learn industry trends and competitive landscape. Participate in sales skill enhancement training. REQUIRED SKILLS & QUALIFICATIONS Education: Bachelor’s degree or equivalent related work experience. Experience: 3+ years in sales or the construction industry. Experience: Demonstrated success building and cultivating long‑term professional partnerships. Experience: Industry training and certifications highly desired. Experience: Product application experience a plus. Experience: Local market knowledge highly desired. Skills: High level of self‑motivation and strong organizational skills. Skills: Demonstrated success coordinating and building relationships across internal departments and with diverse skill sets and personalities. Skills: Strong written, verbal and listening skills, including ability to present to large audiences. Language: Spanish language skills strongly desired. Tech: Working knowledge of Microsoft Office suite (Word, Excel, PowerPoint, Outlook, SharePoint, Teams). Tech: Knowledge of Salesforce a plus. TRAVEL REQUIREMENT 25%‑75% depending on territory. Must be able to travel on short notice. PHYSICAL REQUIREMENTS Lift: Must be able to lift and/or carry a minimum of 50 pounds. Push/Pull: Must be able to push/pull 50 pounds. Standing: Must be able to stand at least 75% of the day. Sitting: Must be able to sit at least 75% of the day. BENEFITS Medical, Dental, Vision 401k Tuition reimbursement 13 paid holidays plus paid vacation and sick time Flexible spending Life Insurance, AD&D and Supplemental Insurance #J-18808-Ljbffr