Marketing Coordinator

Marketing Coordinator

The Marketing Coordinator plays a key role in developing and executing a broad range of marketing and communications initiatives across multiple brands and channels. This position is responsible for creating engaging content for social media, blogs, vlogs, podcasts, websites, and video campaigns, while ensuring strong brand alignment and audience engagement. Core responsibilities include supporting the planning and execution of marketing events, designing and producing marketing collateral and presentations, and using creative platforms such as Canva and Adobe Creative Suite to deliver high-quality materials. The role also contributes to data driven decision making by analyzing marketing performance, assessing tools and technologies, and supporting integrated omnichannel campaigns. Success in this role requires strong project management, organization, and collaboration skills, along with an understanding of healthcare industry dynamics. The Marketing Coordinator works closely with internal teams, vendors, and external partners to drive brand awareness, enhance communication efforts, and support overall business growth.

Essential Job Functions

• Develop and design engaging content for all social media platforms, ensuring brand consistency and audience engagement.
• Coordinate, manage, and support all aspects of marketing events, including planning, logistics, promotion, and post-event follow-up.
• Utilize creative software platforms such as Canva, Adobe Creative Suite, and similar design tools to produce marketing materials.
• Create, edit, and produce video content for digital marketing campaigns and brand awareness initiatives.
• Develop, publish, and manage podcast content, including production coordination and distribution.
• Create and maintain blog and vlog content that supports organizational marketing objectives and thought leadership initiatives.
• Develop and update website content to ensure accuracy, relevance, and alignment with marketing strategies.
• Design, produce, and coordinate printing of marketing collateral, including flyers, brochures, presentations, and promotional materials.
• Build professional presentations for internal and external stakeholders.
• Maintain and enforce corporate brand standards across all marketing channels and communications.
• Demonstrate an understanding of healthcare industry business models, market dynamics, and customer engagement strategies.
• Operate as a self-starter with strong organizational, project management, and time management skills.
• Regularly evaluate marketing platforms, tools, and technologies, providing recommendations for improvements, updates, and optimization.
• Analyze marketing metrics, market trends, and campaign performance to support data-driven decision-making.
• Assist in the development and execution of marketing strategies, content calendars, and campaign plans.
• Contribute to the creation and implementation of integrated omni-channel marketing strategies that drive brand awareness and business growth.
• Manage marketing initiatives across multiple brands while maintaining consistent messaging and brand integrity.
• Collaborate cross-functionally with internal teams, vendors, and external partners to execute marketing programs and achieve organizational goals.

Minimum Required Education, Experience & Skills

• Bachelor's degree preferred or at least one to two years in the marketing field.
• Excellent knowledge of marketing strategies and implementation.
• Knowledge of the medical facility you are working in or the respective healthcare clients.
• Excellent organizational skills.
• Strong oral and written communication skills.
• Excellent interpersonal skills.
• Ability to meet deadlines and targets.
• Ability to understand and analyze market data.
• Well organized and detail oriented.

The information listed above is not comprehensive of all duties/responsibilities performed. This job description is not an employment agreement or contract. Management has the exclusive right to alter this job description at any time without notice.

Innovacare participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.