National Account Manager

Swisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward-thinking approach. Established in 1861, the family-owned company has evolved into a trailblazer, renowned for its iconic Swisher Sweets cigars, cutting-edge American-made Rogue and Ammo modern oral nicotine products, and the premium Drew Estate cigar collection, which features ACID, Liga Privada, and Undercrown. Poised for the future, Swisher is redefining traditional categories with VoltCo -home to groundbreaking products such as Mojo Energy Pouches. Swisher is also home to more than two dozen American-made, non-combustible tobacco brands under the Helme Tobacco Co. umbrella. Based in Jacksonville, Florida, with operations spanning the U.S., the Dominican Republic, and Nicaragua, Swisher continues to lead through innovation, setting new benchmarks in quality and creativity. Learn more at swisher.com. Primary Purpose: The National Account Manager- MASS is responsible for managing, developing, and scaling Swisher’s national mass retail channel. This role serves as the primary commercial lead, partnering with distributors, cross functional partners, and retail customers to expand Swisher’s presence, accelerate distribution, and unlock incremental growth across targeted channels and product portfolios. The ideal candidate for this role would successfully maximize volume, revenue, share, distribution (POD’s), and profitability through strategic selling, customer engagement, and flawless execution of sales programs. KeyResponsibilities Own the commercial strategy and execution for assigned Mass channels, driving distribution expansion, sales performance, and profitable growth across key accounts Lead day‑to‑day account management across distributor, cross-functional, and retailer partners, ensuring alignment on objectives, execution priorities, and performance expectations. Identify and prioritize white space opportunities by channel, customer, and product, translating insights into actionable distribution, merchandising, and promotional plans. Maximize sales volume, revenue, and profitability through data driven selling, customer specific pricing and promotional strategies, and disciplined trade investment management. Partner with customers on category management and assortment strategies, delivering insights based business reviews that strengthen Swisher’s role as a value added category partner. Collaborate cross functionally with Field Sales, Marketing, Category Management, and Supply Chain to execute store resets, launches, and in store programs, ensuring consistent and effective execution. Develop and present customized annual and quarterly business plans that align Swisher’s growth priorities with customer objectives and channel dynamics. Represent Swisher at national and regional trade shows, industry events, and customer meetings to build relationships, prospect new opportunities, and advance channel expansion. Monitor performance, execution quality, and market feedback, proactively adjusting plans to address gaps and capitalize on emerging opportunities. Perform other duties as assigned. Qualifications: Required 7 years of progressive Consumer Packaged Goods (CPG) sales experience Extensive customer knowledge and experience managing Walmart, including: Walmart systems and processes Scintilla data and analytics Walmart Connect and Walmart.com platforms Joint Business Planning (JBP) and execution Must be at least 21 at the time of employment Valid driver’s license Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook) Education: Bachelor’s Degree in related field Travel: This position requires up to 25% travel, including overnight stays, based on the geographic area and customer needs. Preferred Experience with Target or other mass retail customers Education: Master’s degree in related field Physical Requirements: Must be able to lift, carry, push, or pull materials weighing up to (or exceeding) 45 lbs Capability to navigate convenience stores, warehouses, and retail environments, including climbing ladders and working in tight or confined spaces Ability to sit and/or stand for prolonged periods What we offer: Base salary and bonus program Company vehicle for business and personal use Medical, dental, vision, life insurance effective on date of hire Generous 401(k) Plan Defined Contribution Plan Paid vacation and paid holidays Tuition reimbursement Professional growth and development programs to help advance your career!