Senior Area Product Marketing Manager, Oncology

Role Description

Join Natera as a Sr. Area Product Marketing Manager to play a critical role in driving awareness and adoption of our cutting-edge molecular residual disease (MRD) test Signatera® for oncology healthcare providers. This is a unique opportunity to contribute to the growth of our suite of oncology products, including Altera™ and Empower™, that are transforming cancer care and advancing precision medicine. Reporting to the Director of Oncology Marketing, you will oversee marketing efforts in a designated region to engage providers in peer-to-peer discussions about the use of MRD in oncology practice and in regional cancer centers.

Primary Responsibilities

• Gather data to build reports and own metrics. Ability to translate data into action plans.
• Partner with Medical Affairs and Sales teams to develop and execute peer-to-peer programs in your area adapted from national marketing campaigns.
• Identify the most effective channels to reach medical oncologists and surgeons and adapt national campaign messages.

Qualifications

• Bachelor’s degree in a related field required (B.A. or B.S.); advanced degree (MBA, M.S.) preferred.
• Minimum of 5 years in oncology product marketing, oncology sales, oncology medical affairs, or strategic consulting.
• Demonstrated analytical rigor and ability to translate data into marketing action.
• Experience in oncology diagnostics is required.

Requirements

• High integrity and strong interpersonal skills to build lasting relationships with stakeholders, and navigate a complex matrix.
• Excellent project management skills with strong attention to detail and ability to manage timelines effectively.
• Strong written and verbal communication skills, including proficiency in presenting technical content to diverse audiences.
• Collaborative mindset with the ability to lead and align cross-functional teams in a matrixed organization.
• Analytical, problem-solving mindset with experience gathering customer insights and translating them into actionable strategies.
• Familiarity with digital marketing channels and field marketing tactics.
• Strong proficiency in Qliksense, AI and BI tools, Microsoft PowerPoint, Excel, and Salesforce.
• Location: Remote (Must be willing to travel up to 20%)

Benefits

• Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
• Free testing for Natera employees and their immediate families in addition to fertility care benefits.
• Pregnancy and baby bonding leave.
• 401k benefits.
• Commuter benefits.
• A generous employee referral program.