Senior Product Marketing Manager for Entertainment & Hospitality
$114.6k - $180kAcuity Inc.
Role Description
QSC is seeking a Senior Product Marketing Manager for Entertainment & Hospitality to lead marketing strategy across QSC’s professional audio reinforcement applications, including commercial audio, hospitality, and entertainment. This role will support a broad portfolio of QSC technology solutions, spanning the QSC powered loudspeaker portfolio for live sound applications, and Q-SYS Full Stack AV Platform solutions for installed systems.
The ideal candidate is a versatile marketing leader with deep experience in the AV industry and a proven track record supporting new product introductions. This includes:
- Partnering closely with product development teams
- Contributing market research and voice-of-the-customer insights
- Translating product strategy into effective outbound marketing programs
This role requires the ability to develop compelling messaging for a wide range of customers across the Entertainment & Hospitality segment, including:
- Solo performers
- DJs
- Bands
- Production professionals
- Venue owners
- Decision makers
- Operators seeking installed commercial audio solutions built on the Q-SYS platform
The ideal candidate will also bring strong instincts for modern audience engagement, including:
- Social media strategy
- Influencer marketing
- Artist relations
- Creator-led campaigns
This position will report to the VP Marketing, QSC and is open to candidates located anywhere within the United States.
Qualifications
- Bachelor’s Degree in Marketing, Communications, Advertising or a related field required
- Masters/MBA preferred
- 8-10 years of experience in product marketing at a professional AV solutions manufacturer
- Strong, balanced expertise in both professional/portable loudspeakers and integrated audio, video and control systems
- Proven track record in new product introduction strategy
- Strong networking capabilities to build relationships across various organizational levels and with customers
- Strong, tactical knowledge of modern influencer strategy and social media platforms
- Strong balance between analytical aptitude and visionary envelope-pusher who thrives in a data-driven environment
- Strong analytic skills with the ability to interpret data and derive actionable insights
- Exceptional communication and influence skills
- On-camera executive marketing presence for live/pre-recorded launch events
- Excellent project management and organization skills
- Ability to travel 25%
Requirements
- Drive segment-specific marketing strategies for live performance, hospitality, entertainment venues, bars/restaurants, houses of worship, theme parks, and other experience-driven environments
- Lead strategic marketing across segments and research areas, focusing on deep market understanding, scientific rigor, and strategic insight
- Gather and leverage deep market insights, including market drivers, size, unmet needs, and key players
- Devise and execute outbound GTM strategy, crafting compelling value propositions and annual marketing execution plans for both NPI and sustaining campaigns
- Lead marketing activities, content creation, event marketing, brand awareness, and sales enablement
- Work with Training Department to build out product and segment-level sales enablement and end-user training development for entertainment and hospitality solutions
- Maintain companywide visibility to product development roadmap for this segment through various communication means
Benefits
- Health care
- Dental coverage
- Vision plans
- 401K benefits
- Commissions/incentive compensation depending on role
Company Description
Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light, and more things to come. Through our two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), we design, manufacture, and bring to market products and services that make a valuable difference in people’s lives.
We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and an audio, video and control platform. We focus on customer outcomes and drive growth and productivity to increase market share and deliver superior returns.
Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe, and Asia. The Company is powered by approximately 13,000 dedicated and talented associates.
$130.8k - $183k
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