Salesforce Marketing Cloud (SFMC) Lead

Key Responsibilities

• Serve as the technical lead and subject matter expert for Salesforce Marketing Cloud initiatives.
• Architect scalable, secure, and maintainable SFMC solutions aligned with business requirements and long-term growth.
• Provide hands-on technical leadership across Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Audience Builder.
• Translate complex business and marketing requirements into end-to-end technical designs and implementation plans.
• Design and develop personalized marketing communications using AMPscript, Server-Side JavaScript (SSJS), SQL, HTML, and dynamic data extensions.
• Architect and implement integrations using APIs, Marketing Cloud Connect, Data Cloud, Salesforce CRM, and related ecosystem technologies.
• Assess existing SFMC architecture and identify opportunities to improve platform capabilities, performance, scalability, and maintainability.
• Establish development standards, architectural design patterns, testing methodologies, coding practices, and deployment procedures.
• Design and operationalize customer engagement frameworks, automated workflows, and cross-channel communication capabilities.
• Establish platform governance across integrations, business processes, development practices, data management, and solution quality.
• Lead end-to-end technical delivery, including requirements gathering, solution architecture, development, testing, deployment, and production support.
• Evaluate the impact of Salesforce platform changes on upstream and downstream systems, integrations, and business processes.
• Collaborate with business stakeholders, marketing teams, developers, architects, and cross-functional technology teams to ensure successful delivery.

Required Skills and Experience

• 7+ years of experience with Salesforce Marketing Cloud (SFMC).
• 7+ years of hands-on experience with Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Audience Builder.
• 7+ years of development experience using AMPscript, SSJS, SQL, and HTML.
• 6+ years of experience in SFMC solution architecture, technical design, and enterprise implementation.
• 6+ years of experience designing and implementing APIs, system integrations, and Marketing Cloud Connect solutions.
• 4+ years of experience with Salesforce CRM or related Salesforce ecosystem platforms.
• Strong understanding of multi-cloud architecture, enterprise integration patterns, and Salesforce ecosystem capabilities.
• Proven ability to design scalable enterprise solutions while considering platform limitations, performance, security, maintainability, and future growth.
• Experience with full-stack development technologies, preferably .NET or similar programming frameworks.
• Experience evaluating the downstream and upstream impact of Salesforce changes across integrations, applications, data flows, and business processes.
• Strong knowledge of SFMC development best practices, data extensions, automation workflows, customer journey orchestration, and deployment processes.

Preferred Qualifications

• Salesforce Marketing Cloud Administrator Certification.
• Salesforce Marketing Cloud Developer Certification.
• Experience with Marketing Cloud Next.
• Experience with Salesforce Data Cloud and broader Salesforce ecosystem integrations.
• Experience implementing enterprise-wide marketing automation frameworks and governance models.

Education

• Bachelor's degree in Computer Science, Information Technology, Engineering, or a related field, or equivalent professional experience.

Skills and Competencies

• Strong Salesforce Marketing Cloud architecture, development, and integration expertise.
• Excellent technical problem-solving, analytical, and decision-making skills.
• Ability to translate complex business requirements into scalable, reliable technical solutions.
• Strong understanding of Salesforce platform capabilities, limitations, security considerations, and best practices.
• Proven ability to establish technical processes, development frameworks, and architectural standards.
• Ability to manage multiple priorities, meet deadlines, and deliver in a fast-paced environment.
• Excellent written and verbal communication skills, with the ability to engage technical and non-technical stakeholders.
• Ability to evaluate information from multiple sources, reconcile conflicting requirements, identify dependencies, and recommend appropriate technical solutions.