Law Firm Marketing Associate

Overview We are seeking a dynamic Law Firm Marketing Associate to support the execution of strategic marketing and business development initiatives at a boutique law firm. This individual will play a key role in enhancing the firm's brand presence, supporting attorney visibility, and driving client engagement across multiple practice areas. This is a partially remote position based in New York with competitive compensation and bonus eligibility. About the Role As the Marketing Associate, you will work closely with firm leadership and attorneys to develop and execute comprehensive marketing strategies. You'll manage digital presence, coordinate client-facing initiatives, and support business development efforts across the firm's practice areas. Key Responsibilities Marketing Strategy & Execution Support the development and execution of firm-wide marketing and business development strategies Assist in drafting and editing marketing materials, including pitch decks, client alerts, website content, and attorney biographies Manage and update website content through CMS platforms and assist with SEO optimization efforts Work with attorneys to prepare RFP responses, proposals, and client presentations Track marketing analytics and prepare reports on campaign performance and ROI Client & Business Development Plan and execute firm-sponsored events, webinars, and client-facing initiatives Support social media and digital marketing efforts, including content scheduling and performance tracking (e.g., LinkedIn) Maintain marketing databases, contact lists, and CRM systems Monitor industry trends, competitor activity, and emerging opportunities for growth Requirements Education & Experience (Required) Bachelor's degree in Marketing, Communications, Public Relations, or related field 3–10 years of marketing or business development experience Prior law firm or professional services marketing experience (required) Core Competencies Strong writing, editing, and communication skills with close attention to detail Proficiency in Microsoft Office Suite Familiarity with CRM and email marketing platforms (e.g., Salesforce, Mailchimp) Ability to manage multiple projects in a fast‑paced, deadline‑driven environment Professional demeanor and ability to interact effectively with attorneys and senior stakeholders Technical Skills (Preferred) Experience with legal directory submissions and awards processes Familiarity with website CMS platforms and basic HTML Knowledge of SEO/SEM and digital marketing analytics tools Prior exposure to event planning or client engagement initiatives Work Details Location: New York, NY Work Type: Full‑Time, Direct Hire Remote Status: Partially Remote Positions Available: 1 Hire Timeline: ASAP Recruit From: Local Visa Sponsorship: Not available Compensation Base Salary: $75,000 – $100,000 (based on experience) Bonus Eligibility: Yes Benefits: Comprehensive benefits package Why This Opportunity Stands Out Boutique Law Firm Culture: Work at a respected NYC and Miami-based boutique law firm with a collaborative, collegial environment. You'll interact directly with senior attorneys and firm leadership. Meaningful Work: Your efforts directly impact how the firm is perceived in the market and how effectively attorneys can build business development pipelines. Skill Development: Gain deep exposure to legal marketing, attorney branding, and professional services business development strategies. Growth Opportunity: In a boutique environment, you'll own multiple marketing initiatives and have the chance to grow your portfolio and impact. Partially Remote Flexibility: Work with flexibility while remaining connected to firm culture and strategy. Competitive Compensation: Strong base salary with bonus opportunity and comprehensive benefits. #J-18808-Ljbffr