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Regional Sales Director

Crete Mechanical Group, Inc

Job Description

Job Description

Reports To: Chief Revenue Officer
Region Supported: Midwest Division (8-12 operating companies)

Key Responsibilities

Commercial Growth

  • Partner with company leadership to develop and execute growth strategies.
  • Increase owner-direct revenue, recurring service sales, and strategic account penetration.
  • Identify market expansion and cross-selling opportunities.
  • Support enterprise and regional account initiatives.

Commercial Excellence

  • Drive adoption of Crete United's sales processes, pipeline management standards, forecasting methodology, and CRM best practices.
  • Establish a consistent commercial operating rhythm across the region.
  • Improve sales execution while preserving local autonomy.

Coaching & Talent Development

  • Coach Presidents, General Managers, Sales Managers, Account Managers, and business development professionals.
  • Provide field coaching, deal strategy guidance, and customer engagement support.
  • Assist in recruiting, onboarding, and developing sales talent.
  • Build future sales leadership capability across the region.

Pipeline & Forecast Management

  • Lead regular pipeline and forecast reviews.
  • Improve opportunity qualification, forecast accuracy, and sales accountability.
  • Ensure disciplined Salesforce usage and data integrity.
  • Identify performance gaps and drive corrective actions.

Service & Account Growth

  • Expand maintenance agreements, inspections, repairs, and replacement programs.
  • Improve customer retention and project-to-service conversion.
  • Support strategic account development and multi-company pursuits across HVAC, Mechanical, Electrical, Plumbing, Controls, Fire Protection, Security, and Low Voltage businesses.

Regional Collaboration

  • Promote sharing of best practices, sales tools, customer intelligence, and market expertise.
  • Strengthen collaboration among operating companies to maximize growth opportunities and customer value.

Key Performance Indicators

Growth

  • Organic revenue growth
  • Service revenue growth
  • Maintenance contract growth
  • Owner-direct revenue
  • Gross margin improvement
  • Customer acquisition and retention

Commercial Effectiveness

  • Pipeline coverage and quality
  • Forecast accuracy
  • Win rates
  • Average deal size
  • CRM adoption and data quality
  • Strategic account plan execution

Talent Development

  • Sales talent retention and promotion
  • New hire onboarding effectiveness
  • Coaching and training participation

Qualifications

Required

  • 10+ years of sales leadership experience.
  • Experience leading regional or multi-location sales organizations.
  • Proven success driving growth within service-based businesses.
  • Strong forecasting, CRM, sales management, and strategic account development experience.
  • Ability to influence senior leaders and drive change through collaboration.

Preferred

  • Commercial HVAC, Mechanical Services, Electrical Contracting, Building Automation, Facilities Services, or related industries.
  • Experience with private equity-backed organizations and national account programs.

Core Competencies

  • Executive presence and influence
  • Strategic thinking and business acumen
  • Consultative selling and account development
  • Coaching and talent development
  • Forecasting and performance management
  • Collaboration, accountability, and results orientation

First-Year Success

The successful candidate will:

  • Become a trusted commercial advisor to operating company leadership.
  • Improve forecast accuracy, pipeline discipline, and CRM adoption.
  • Increase recurring service and owner-direct revenue.
  • Establish a consistent commercial operating cadence across the region.
  • Strengthen collaboration among operating companies.
  • Develop scalable sales processes and talent pipelines that support sustainable, profitable growth.

Vacancy posted 6 days ago
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