Product Marketing Manager

Global Product Marketing Manager, Sponsorship Location: San Jose Employment Type: Regular Job Code: A144351B Responsibilities Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world‑leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user‑oriented and dedicated to technical excellence, striving to lead technological innovation in the ad‑tech and creative industry. Our goal is to power products and deliver value to our clients, creators, partners, and the entire ecosystem. As the Global Product Marketing Manager for Sponsorship Ads, you will be responsible for a subset of the sponsorship ads product suite such as Prime Time, Logo Takeover, Magic Hub etc with content at the core. You will define the vision and go‑to‑market strategy for your product domain, ensuring strong adoption and growth among advertisers and creators. You’ll act as the “voice of the customer” for advertisers/brands seeking to harness content‑native ad formats, working closely with Product, Engineering, Data, Creative, Regional Operations, Sales, and Marketing teams to deliver solutions that maximize user engagement and ad performance. You will use your experience and technical knowledge to bring together cross‑functional stakeholders to achieve alignment across senior product leadership and execute your plans. Develop and own the product marketing strategy: positioning, messaging, value proposition, go‑to‑market plans, and overall roadmap for related products and features. Translate market insights, advertiser pain points, and content/creative trends into a coherent product marketing strategy that drives adoption, monetization, and growth of content ads. Partner cross‑functionally with Product, Engineering, Creative, Data Science, Regional Operations, Sales, and Marketing teams to align priorities, define product requirements, and ensure seamless execution of launches and campaigns. Act as a strategic thought leader and evangelist—both internally and externally—articulating the vision for your product domain, staying ahead of industry and ad‑tech trends, and influencing senior stakeholders. Develop go‑to‑market campaigns, enablement materials, sales and advertiser collateral, and thought leadership that clearly communicate the value of product formats to advertisers and clients. Define and track key performance indicators (KPIs) and OKRs—e.g., adoption rates, revenue growth, creative/ads performance metrics, ROI—and iterate strategy based on performance and feedback. Build and maintain high‑level relationships with advertisers, agencies, and key clients to understand needs, gather feedback, and shape future roadmap. Qualifications Minimum Qualifications: 5+ years of experience in product marketing management, business development, business strategy Experience in MarTech, Data Management and/or Advertising is a must Strong knowledge of online advertising, branding, performance advertising and marketing frameworks Experience influencing and partnering with senior stakeholders across organizations Experience dynamically prioritizing and managing multiple projects simultaneously and working in a fast‑paced environment based on changing business priorities Preferred Qualifications: Able to influence and lead cross‑functional and cross‑geography workstreams Excellent communication skills and exceptional attention to detail and operational processes Innovative and adventurous in navigating a rapidly evolving, high‑performing team and company Job Information The base salary range for this position in the selected city is $108,000 – $220,400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. Equal Opportunity Statement Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; Exercising sound judgment. For individuals who are unable to access the platform due to a disability or for those who have a sincerely held religious belief that is otherwise protected by law, please notify us. This joint provision ensures that these individuals have an equitable opportunity for participation in the selection and evaluation process. #J-18808-Ljbffr