Sr. Product Marketing Manager

Sr. Product Marketing Manager

Own go-to-market strategy and lead launches for Automation Anywhere's AI-native APA platform.

Location: San Jose, California, United States

Compensation: $145,000 – $165,000 USD/year

About The Role

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry's first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

This is a unique opportunity to join a category-defining company and play a pivotal role in bringing our AI-native APA platform and Agentic AI solutions for IT to market.

In this role, you'll sit at the intersection of innovation and impact—owning go-to-market strategy, shaping differentiated messaging, and turning complex technology into compelling stories that resonate with both practitioners and executives. You'll partner closely across Product, Sales, and Marketing to launch high‑impact initiatives, enable a global sales force, and drive measurable pipeline and revenue. If you thrive in fast-paced, high‑growth environments and want to influence how the next generation of AI‑driven automation is positioned and adopted, this is your chance to make a lasting mark.

This position will report to the VP, Product Marketing.

Location: Hybrid role with regular onsite workdays in our San Jose, CA office strongly preferred. Other U.S. locations may be considered.

Responsibilities

• Shaping go‑to‑market strategy for Automation Anywhere's AI‑native APA platform and Agentic AI solutions for IT (AI for ITSM, AIOps, and Service Desk) – connecting innovation to meaningful customer value.
• Defining clear, differentiated positioning and messaging that makes complex technology simple, human, and compelling.
• Translating technical capabilities and insights into cohesive narratives that resonate with both practitioners and executive audiences.
• Staying ahead of the competitive landscape by continuously analyzing market, customer, and competitor signals to inform strategy and storytelling.
• Partnering cross‑functionally with Product, Sales, and Marketing to bring launches, campaigns, and initiatives to life.
• Developing high‑impact content, including sales narratives, presentations, demos, customer stories, and digital assets that drive buyer action.
• Enabling sales teams with the tools, messaging, and proof points they need to win – developing playbooks, sales assets, and competitive battlecards that help a global sales force outperform the competition.
• Leading high‑impact product launches that reinforce our position as a category leader.
• Partnering with Demand Generation to build programmatic campaigns that drive measurable conversion and revenue, not just awareness.
• Reviewing campaign and pipeline performance to optimize GTM strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of product marketing experience in a high‑growth environment.
• Deep understanding of IT Service Desk, ITSM, and AIOps markets – knowledge of players, gaps, and winning strategies.
• Proven ability to turn under‑the‑hood technology into a simple, emotional, and urgent business story.
• Track record of owning end‑to‑end GTM initiatives that activate engineering, sales, product management, and the executive board.
• High‑ownership, high‑energy mindset with collaboration as the default and velocity as the goal.

Key Competencies

• Translate complex technical AI/APA capabilities into clear, compelling, and emotionally resonant stories for technical buyers and executives.
• Strong presence and credibility when engaging cross‑functional leaders and executive audiences, aligning stakeholders and driving decisions through confident communication.
• Proven ability to lead through influence rather than authority, partnering across teams to drive GTM execution, launches, and revenue‑impacting initiatives.
• Deep curiosity about customers, competitors, and market trends, turning insights into actionable strategy that sharpens positioning and drives competitive advantage.
• High‑energy, results‑oriented approach with a strong sense of ownership, moving quickly, iterating, and taking accountability for measurable business outcomes.

The base salary range for this position is $145,000 – $165,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, and abilities of the applicant in alignment with market data and other factors. This position is also eligible for a discretionary bonus, equity, and a full range of medical and other benefits.

Benefits and Perks

• Flexible work schedule / remote roles.
• Unlimited personal time off.
• 12 holidays off per year.
• 4 days volunteer time off per year.
• Eligible for 4 company achievement days off per year.
• Variety of health care and well‑being benefits.
• Paid family/parental leave.
• Best Place to Work designation for 2 years in a row.
• Newsweek's Top 100 Most Loved Workplaces in America 2023.

Automation Anywhere is an affirmative action and equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

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