Senior Product Marketing Manager

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.Position SummaryWe’re looking for a strategic, driven, and business-minded Senior Product Marketing Manager for web application firewalls (WAF) to join our team. If you thrive at the intersection of strategy, storytelling, and cross-functional collaboration—especially within the security space—we want to hear from you.The Senior Product Marketing Manager (PMM) for web application firewalls (WAF) will launch and support WAFs and WAF-related products and services. The role requires a technical understanding of WAFs and excellent writing and presentation skills. The right candidate must have marketing strategy, execution, and business analysis skills, and a proven track record of effectively leading the product marketing for technology products and solutions. This individual will create product messaging and positioning, launch and support new products, enable sales and channel teams, and engage directly with customers and partners. Experience with and developing competitive analysis and product pricing will also be vital to this role. Our ideal candidate will have a Product Marketing or Product Management background, have strong leadership, communication and project management skills able to work effectively with cross-functional teams, and to lead and execute on a wide variety of initiatives. Demonstrable skill in developing customer- and sales-facing presentations and other materials including sales playbooks, white papers, solution overviews, data sheets, website content, videos, and written communications to employees and external stakeholders, is mandatory.This role is all about connecting customer need, market trends, and business goals to deliver exceptional product positioning and go-to-market (GTM) strategies. You will shape how F5 WAF products are seen in the world, and you will drive the success of our solutions—from awareness to adoption.Primary ResponsibilitiesDevelop compelling product messaging and positioning that resonates and differentiates F5 web application firewall products in the marketServe as the strategic voice of the customer and market, identifying key business challenges and developing actionable paths to solve themPartner closely with Product Management on all aspects regarding WAF and WAF-related products, including but not limited to product features and capabilities, use cases, product pricing models and strategies, and competitive analysis and pricing Craft high-impact presentations and product collateral such as sales, customer, and analyst presentations, product overviews and data sheets, FAQs, briefs, and webinars that communicate a clear and powerful storyLead competitive intelligence efforts—monitor trends, research and analyze competitors and their products, produce competitive materials including competitive battlecards, competitive presentation materials, and rapid responses, and leverage this competitive knowledge make informed recommendations on packaging, positioning, and pricingDevelop and implement go-to-market (GTM) strategies and plans through deep understanding of customer needs and use cases, market dynamics, and the competitive landscape, coordinating with cross-functional teams including Corporate Marketing, Sales/Channel Readiness, and Business Development teamsEnable Sales and Channel Partner teams by creating and communicating the value proposition of F5 web application firewalls and developing all necessary sales tools to support the sales motion of WAF and WAF-related productsSupport product and services launches by developing product marketing strategy launch plans for new products and releases, and managing the cross-functional implementation of those plansBuild and leverage market intelligence by understanding new and emerging F5 buyers, how they buy and their buying criteria, and by understanding the competition and how to position successfullyContinuously evaluate strategy using customer and market data, and pivot where necessaryContribute to integrated marketing efforts by delivering product content and participating in activities for the marketing campaigns and programs that drive F5 product demandLead engagements with Sales and Channel teams, customers, and partners via webinars, direct meetings, marketing communications, and industry eventsPresent marketing strategies and plans to senior and executive level management Lead engagements with industry press and trade analystsLead and mentor teammates on the Product Marketing teamResponsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code or other company policiesChampion a business-first mindset, always aligning marketing efforts with product adoption and revenue growth goalsOwn your role: take initiative, bring solutions, and hold yourself to a high standard of accountabilityPerform other related duties as assigned.Knowledge, Skills and AbilitiesSignificant relevant experience in web application firewalls (WAF) and the WAF marketExperience with WAF-related products and in the security marketExperience working in a global role and understanding marketing differences across different regions Exceptional written and oral communication skills including in creating and delivering public presentationsDemonstrated success in working effectively across teams and organizations in a global and often virtual work environment, building trust across Sales, Product, and Marketing teamsKnowledge of enterprise marketing and sales processesAbility to and experience in effectively leadership of high visibility project initiativesSubstantial experience in competitive positioning, pricing, and go-to-market strategy.Strong organizational, analytical and execution skillsComfortable navigating ambiguity and making quick, accurate, confident decisionsA proactive problem-solver who can turn insights into action, fastUnderstanding of cloud, SaaS, and/or container-based technologies is a plus Duties are performed in a normal office environment while sitting at a desk or computer tableDuties require the ability to utilize a computer, communicate over the telephone, and read printed materialsDuties may require being on call periodically or working outside normal working hours (evenings and weekends)Duties may require the ability to travel via automobile or airplane up to 20% of the timeQualifications· BA/BS degree required. MBA Preferred· 6+ years of experience in security product marketing, product management, technical marketing, or equivalent · 6+ years analyzing products, customers, and market dynamicsThe Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.The annual base pay for this position is: $137,600.00 - $206,400.00F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link:. F5 reserves the right to change or terminate any benefit plan without notice.Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com ).Equal Employment OpportunityIt is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting : Seattle; Chelmsford; Field-NY; Field-NY Metro; Field-MA; Field-CA BAY; Liberty Lake; Field-WA SEA; Reston; New York; San Jose; Spokane ValleyType: Full time