Associate Brand Manager

Associate Brand Manager

Remote

At OLIPOP, we're on a mission to positively impact consumer health at scale. And we're doing it through something simple: soda. But not just any soda, a new kind of soda: one that's delicious, refreshing, and actually good for you.

This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.

Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.

The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn't be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.

In 2018, the first OLIPOP cans hit the shelves, bringing Ben's vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we're also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we're committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.

So join us, and let's write a new American soda story together. One we can all feel good about. One OLIPOP at a time.

As the Associate Brand Manager, you will own the execution of key components of OLIPOP's marketing strategy, integrated campaign plans and commercialization initiatives. We're looking for a fully proficient brand manager with a strong foundation in classic brand management and a track record of independently moving 360 campaigns from ideation through execution. Working alongside a diverse team of domain specialists, you will connect the brand story, objectives and KPIs, leading assigned projects and workstreams with minimal guidance and keeping them on track. You are comfortable interpreting complex data from a variety of sources and are equally energized by bringing consumer communications to life. Reporting to the Director, Brand Marketing, you will play an active role in translating OLIPOP's brand communications strategy into effective, fun and insightful work, while building a deeper understanding of OLIPOP's corporate strategy and the broader industry.

Responsibilities

• Contribute to the development of marketing strategies and annual plans aligned with company objectives, market trends and consumer needs, and independently own execution of assigned components.
• Monitor brand and business performance, interpret data from a variety of sources, synthesize key learnings and recommend optimizations grounded in an understanding of brand positioning, the consumer target, category dynamics and the competitive set.
• Lead day-to-day execution of assigned integrated marketing campaigns across broadcast, digital, social and influencer channels, seeking manager input at key milestones and ensuring consistent, high-quality delivery against objectives and timelines.
• Manage the brand marketing workstream on cross-functional projects that bring new products, partnerships, flavors and formats to market in alignment with the brand strategy.
• Partner with consumer insights on qualitative and quantitative research and competitive analysis, translating findings into actionable recommendations.
• Track campaign performance, analyze effectiveness and share clear post-campaign learnings and recommendations to improve future work and ROI.
• Manage budgets for assigned projects, maintain accurate tracking and recommend ways to optimize spend.
• Collaborate with internal experts across PR, media, partnerships, social, influencer, loyalty marketing and design to deliver consistent and impactful communications.
• Suggest project priorities and timelines for manager approval, proactively flagging risks and blockers before they impact delivery.
• Act as a resource for less-experienced colleagues, sharing best practices and process improvements that raise the quality and efficiency of the team's work.

What Makes Someone Successful at This Role

• A creative-minded brand builder who cares about the quality and connectedness of the work as much as the timeline
• A strong foundation in classic brand management
• A strategic thinker who anticipates shifting business needs and can connect the broader objective to the details required for execution
• A collaborative teammate who builds trust through competence, ownership and clear cross-functional communication
• A self-directed owner who proactively seeks feedback and applies it to improve both individual and team outcomes
• Organizationally resilient, optimistic, curious and pragmatic

Qualifications

• 5+ years of brand management experience, preferably within CPG, with a track record of independently executing campaigns and marketing strategies with excellence.
• Strong analytical and problem-solving skills, with a data-driven approach to developing recommendations and making decisions.
• Full proficiency in marketing principles, brand management, digital marketing and market analysis, with a developing area of subject-matter expertise.
• Strong communication and interpersonal skills, with the ability to collaborate effectively and build alignment across functions and levels.
• Experience leading small projects end-to-end and managing workstreams within cross-functional initiatives, coordinating stakeholders toward shared goals.
• Ability to thrive in a fast-paced, dynamic environment, work independently with minimal guidance, manage multiple priorities and take ownership of deliverables.
• Proficiency with relevant marketing tools and data sources, such as POS, panel data, CRM and analytics platforms.

Reports To: Director, Brand Marketing

Compensation: $92k-115k plus bonus

We are proud to be an Equal Opportunity/Affirmative Action Employer. OLIPOP does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.

How We Work

We may be fully remote, but we're anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we've done it without losing our collaborative spirit or sense of purpose.

Connection here is intentional. From cross-functional projects and IRL offsites to thoughtful Slack threads and spontaneous gifs, we make the effort to stay close, even across time zones. Sure, we move quickly, but we lead with trust, transparency, and a shared commitment to doing work that matters.

We value thoughtful debate. We give feedback with care and receive it with curiosity, knowing that real growth, both personal and collective, comes from listening as much as leading. Because at OLIPOP, it's not just about getting things done. It's about growing together, staying true to what matters, and building something with lasting impact.

What We Value

• Mission Connectivity : Everything we do ladders up to our shared goal: supporting human health. Whether launching a new flavor or conducting clinical research, the mission stays front and center.
• Indomitable Spirit : When things get messy, we get inventive. We stay curious, adapt quickly, and find the path forward, most likely with a dedicated Slack thread and a beautifully overbuilt deck.
• Lead at Every Level : Leadership isn't about titles, it's about ownership. We speak up, follow through, and lift each other up. If you've got ideas and initiative, you've got influence.
• Courageous Humility: We're confident in what we bring and curious about what we don't know (yet). We give feedback with care, take it with grace, and know that real growth takes both.

What We're Looking For

• Think big, move fast, and take