Customer Lifecycle Marketing Manager

Role Description

As our Customer Lifecycle Marketing Manager, you will design and execute proactive marketing programs that drive adoption and retention across our full-stack product portfolio. Your mission is to ensure every customer realizes the full value of Fusion Connect services—starting from day one, whether they begin with a single product or a specific business need, and continuing through renewal and expansion.

The Customer Lifecycle Marketing Manager plays a key role in driving targeted marketing initiatives that support account engagement and pipeline growth. This position focuses on executing account-based marketing (ABM) strategies, conducts market research and informs campaign development leveraging digital channels. The specialist collaborates closely with sales and product teams to align go-to-market efforts and uses data-driven insights, marketing automation tools, and CRM systems to deliver personalized campaigns that nurture prospects, improve customer engagement and increase customer lifetime value.

Qualifications

• Strong understanding of account-based marketing and demand generation strategies in a B2B telecom environment.
• Excellent research and analytical skills for market segmentation and campaign development.
• Ability to analyze campaign data and translate insights into actionable improvements.
• Strong communication and collaboration skills for cross-functional teamwork with the ability to coordinate across technical and customer-facing teams.
• Understanding of provisioning, porting, installation, and service activation processes common in SaaS and broadband deployments.
• Organizational skills and attention to detail in managing multiple campaigns.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Five (5) or more years of experience in customer marketing, lifecycle marketing, retention marketing, or customer success programs—preferably in telecom, managed services, unified communications, or SaaS.
• Hands-on proficiency in marketing automation platforms (e.g., HubSpot, ABM (e.g., 6Sense)) and CRM systems (e.g., Salesforce).
• Familiarity with telecom industry trends, customer acquisition challenges, and competitive landscape.

Benefits

• Increased successful activations (example: UCaaS seats, broadband installs, SD-WAN deployments).
• Higher usage of core features across the Fusion Connect portfolio.
• Improved customer success scores and reduced support friction.
• Higher renewal rates and lower churn in key segments.
• Increased expansion revenue driven by lifecycle-triggered cross-sell plays.