Marketing Manager

Marketing Manager / Marketing Director / Head of Marketing - REMOTE (East Coast) An innovative clean energy company, backed by a recent strategic acquisition and led by an experienced CEO, is seeking a marketing expert to drive market awareness, product positioning, and early-stage go-to-market strategy in the fast-growing geothermal and HVAC sector. The organization’s patented system design delivers the same performance as traditional geothermal systems while requiring only ~10% of the land area, opening doors to commercial and industrial projects previously deemed unfeasible. With recently commissioned high-performing wells and a new facility for R&D, testing, and training, the company is poised for significant growth. Base pay range $130,000.00/yr - $170,000.00/yr Key Responsibilities Lead US-focused marketing strategy for geothermal and HVAC products (no global scope) Develop go-to-market narratives for early-stage product launches Conduct market size analysis and identify customer needs in target sectors Build and manage early sales pipelines, focusing on lead generation and awareness Define and prioritize marketing scope across multiple sectors Leverage existing relationships and industry events to position the brand Work closely with sales channels: reps, sales agents, distributors, architects, engineers, and C-suite stakeholders Qualifications HVAC industry experience with knowledge of air source heat pumps, ground source heat pumps, and heating/cooling products Proven experience in go-to-market strategy and launching new products in early-stage environments Strong understanding of industry sales channels and commercial project stakeholders Comfortable operating without the support of a big-brand infrastructure Ability to balance strategic vision with hands-on execution Success in This Role Looks Like Building a qualified pipeline with actionable market data Generating high-quality leads and increasing visibility at key industry conferences Creating a clear, compelling go-to-market narrative for innovative geothermal technology Salary: $140K–$170K base (flexible based on experience) Bonus: Based on individual and company milestones Fully remote role; travel required; EST or Central time zone preferred 401k PTO If you are qualified for the role and have the relevant experience, please apply. Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Renewables & Environment and HVAC and Refrigeration Equipment Manufacturing #J-18808-Ljbffr Piper Maddox