Brand Manager

REPORTS TO: Group Brand Manager (Sweden), with close collaboration across U.S. and global teams Please note - We currently have both a Senior Brand Manager and Brand Manager role posted, but there is one position available — the title is dependent upon years of experience and seniority level. This is a standalone individual contributor role with significant ownership and autonomy, responsible for leading the U.S. brand management strategy and agenda. The role does not have direct reports and is designed for someone who can independently drive the brand strategy and execution. TREAT YOURSELF, WORK WITH US As Cloetta accelerates its expansion in the United States, we are building a dedicated U.S. team to create a scalable, competitive, and consumer-relevant platform for long-term growth. Cloetta is Northern Europe’s leading confectionery company, with a portfolio of iconic brands and a long heritage of craftsmanship, quality, and joy. With early U.S. market entry complete, the next phase is to build a strong local marketing engine to introduce and grow our Swedish brands in a way that is locally relevant, culturally resonant, and commercially impactful. The U.S. Brand Manager plays a central role in this journey. This position will lead brand development and growth in the U.S. market by translating global strategies into locally relevant brand plans and driving execution across channels in close collaboration with U.S. and European stakeholders. You will work closely with the Group Brand Manager in Sweden, who provides strategic direction and portfolio oversight. You will also collaborate with the U.S. commercial team, including Trade & Shopper Marketing, to ensure strong in-store execution, as well as with media and agency partners to deliver effective campaigns. Close interaction with the U.S. Country Manager and global stakeholders will be critical to align strategy and execution across markets. YOUR MISSION & THE IMPACT YOU’LL MAKE As U.S. Brand Manager, your mission is to lead the development and execution of brand strategies that establish and grow Cloetta’s brands in the U.S. market, ensuring strong consumer engagement and sustainable business growth. You will: Develop and execute U.S. brand plans aligned with global brand strategy, tailored to local consumers and market dynamics Bring local consumer, customer, and market insights into strategic decision-making Lead brand-building initiatives that drive awareness, consideration, and long-term equity Ensure effective adaptation of global assets for U.S. relevance and impact Monitor and optimize brand performance, including campaign effectiveness and brand health KEY RESPONSIBILITIES Drive U.S. Brand Strategy & Execution Develop U.S. brand strategies rooted in global direction and optimized for local impact Lead execution of integrated marketing campaigns across channels Ensure consistent brand positioning and messaging in the U.S. market Lead Agency & Campaign Management Identify, onboard, and manage creative, PR, and media agencies Oversee campaign development, execution, and performance Ensure high-quality, on-brand delivery across all marketing initiatives Embed Insights into Business Decisions Translate U.S. consumer, customer, and market insights into actionable recommendations Support broader business decisions with a strong marketing and brand perspective Continuously refine approach based on performance data and learnings Adapt Global Brand Assets for Local Relevance Tailor global toolkits and assets to resonate with U.S. consumers Partner with agencies to localize content effectively Ensure alignment with both brand guidelines and local market expectations Track Performance & Drive Continuous Improvement Monitor brand health, campaign effectiveness, and key performance indicators Identify opportunities to improve marketing impact and efficiency Optimize marketing investments and activation strategies WHO YOU ARE You are an experienced and strategic brand marketer who thrives in building brands in new and dynamic markets. You combine strong strategic thinking with a hands-on, action-oriented approach and are motivated by delivering measurable results. You are collaborative, culturally adaptable, and comfortable working across geographies, functions, and stakeholders in a fast-paced growth environment. EXPERIENCE & BACKGROUND 4–6 years of progressive marketing experience with a strong focus on brand building in the U.S. Experience within general CPG, preferably in confectionery or related categories such as snack or beverages but all CPG are welcome to apply Proven ability to launch, adapt, and scale international brands in the U.S. market Strong understanding of U.S. consumers, retail environments, and competitive dynamics Experience working cross-functionally with global teams, agencies, and commercial stakeholders WHAT DO WE OFFER? The compensation range for this position is based on several factors, including location, experience, and education. The salary range for this role is $110,000–$130,000 and is performance bonus eligible. Health, dental, vision, and 401k with company match Generous PTO package Performance bonus Flexible working hours, we are a big advocate of a good work-life balance. Our work environment Cloetta is an international, but personal organization. As an individual you can really make a difference and are heard here. A global network of impressive colleagues to share expertise, learn from, grow, and partner with. We are driven to be the best and are constantly growing. We all want to make a real difference to the company and create new and smart ways to win. We give you the freedom needed to carry out your responsibilities so that you can implement your own ideas and make a real impact on the business. If you have made it to the end and this sounds like you – then we look forward to receiving your application! #J-18808-Ljbffr